Performance and Growth Marketing Manager
About The Position
The Performance & Growth Marketing Manager is a hands-on execution role responsible for activating and optimizing Metagenics' paid media presence across Paid Social, Paid Search, and Programmatic channels. Reporting to the Director, Performance & Growth Marketing, this individual owns day-to-day campaign operations — from audience builds and bid management to creative trafficking and performance reporting — ensuring every dollar is working efficiently against defined KPIs. The ideal candidate brings deep platform fluency, a strong analytical foundation, and agency-side experience that equips them to collaborate effectively with external partners and move quickly in a lean, growth-oriented environment. This is a high-impact individual contributor role for a performance marketer who is energized by execution excellence and eager to contribute to a brand at a meaningful inflection point in its digital growth.
Requirements
- 5+ years of paid media experience, with demonstrated hands-on channel expertise across Paid Social, Paid Search, and Programmatic/Display. Experience with health, wellness, beauty, or adjacent consumer categories strongly preferred.
- Previous agency-side experience required; client-side experience a plus.
- Proven proficiency in native platform UIs including Meta Ads Manager, Google Ads, DV360, TikTok Ads Manager, and Pinterest Ads.
- Strong analytical skills with the ability to translate campaign data into clear, actionable insights.
- Working familiarity with attribution and incrementality measurement approaches (e.g., MTA, MMM, platform lift studies).
- Experience managing structured creative testing programs and documenting results.
- Detail-oriented with strong project management skills; able to manage multiple active campaigns and deadlines simultaneously.
- Comfortable working in fast-paced, growth-oriented environments with lean team structures.
- Effective communicator with agency partners and internal cross-functional stakeholders.
Responsibilities
- Execute paid media campaigns across all channels, ensuring alignment with brand strategy and performance targets set by the Director, Performance & Growth Marketing.
- Manage day-to-day campaign operations across Paid Social (Meta, TikTok, Pinterest, YouTube, Reddit, and emerging platforms), Paid Search (Google, Bing, Shopping), Programmatic/Display, CTV, Online Video, and Audio.
- Implement and optimize campaigns in platform UIs, including audience builds, bid strategies, budget pacing, and creative trafficking.
- Monitor campaign delivery daily and proactively identify and resolve pacing, performance, or targeting anomalies.
- Partner with Creative and Brand Marketing teams to ensure paid media assets are channel-appropriate, funnel-stage relevant, and trafficking-ready.
- Manage asset delivery workflows from creative brief to live activation.
- Maintain organized tracking of creative versions, audience segments, and performance benchmarks by channel.
- Communicate creative performance insights and audience signals back to Creative teams to inform future development.
Benefits
- Medical, dental, vision
- Annual employer HSA (Health Savings Account) funding for eligible employees who elect an HSA medical plan
- STD, LTD, Basic Life AD&D coverage
- 401k + employer matching
- Vacation and Sick Time
- 2 Volunteer Days off per year
- Emergency evacuation time off
- 11 paid company holidays
- 1 Floating holiday to celebrate your birthday or important religious/holiday to you
- Quarterly product allowance to use towards your favorite Metagenics products!
- Product discount
- Peer to peer recognition programs & more!
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
501-1,000 employees
