Director of Performance and Growth Marketing

RemotelyHR•Los Angeles, CA

2d•$140,000 - $170,000•Remote

About The Position

The Director of Performance and Growth Marketing will be the primary architect of our digital revenue engine. You will own the full-funnel customer journey: from the first ad they see, to the frictionless experience on our website, to the personalized emails that keep them coming back. You will oversee a robust digital paid media strategy, manage top-tier agency partners, collaborate closely with our Technology team to drive site conversions, and lead our CRM and loyalty initiatives. If you are passionate about scaling franchise systems, love digging into the data, and understand that performance marketing must still look and feel "premium," this is the role for you.

Requirements

8+ years of experience in Performance and Growth Marketing within an e-commerce, retail, or franchise environment.
Deep technical understanding of Paid Search, Paid Social, and CRM platforms. You know what "good" looks like when auditing an agency's ad account.
Highly proficient in Google Analytics and data visualization tools. You make decisions based on data, not guesses.
A proven track record of partnering successfully with Technology, Creative, and Operations teams to get campaigns out the door and site updates pushed live.
You understand that direct-response tactics can’t compromise brand equity. You know how to drive urgency and conversion while maintaining an elevated, luxurious brand voice.

Nice To Haves

Prior experience navigating a franchise, dealer network, or highly distributed business model is a major plus. You understand the unique dynamics of balancing a “mass premium” national brand with localized performance, and you know how to build "Marketing as a Service" playbooks that empower local operators to win in their specific markets.

Responsibilities

Own the Paid Media Engine: Oversee all digital paid media channels with a heavy emphasis on Paid Search (Google Ads) and Paid Social (Meta, TikTok, Pinterest).
Agency Leadership: Manage and direct our external Performance Marketing agencies, ensuring they are hitting strict CAC, ROAS, and overall revenue targets while adhering to our brand guidelines.
Franchise Enablement: Develop scalable digital acquisition playbooks ("Marketing as a Service") that can be rolled out to new franchise locations to ensure rapid, profitable local growth with our agencies.
The “Digital Shelf”: Partner with our Technology and Product teams to continuously optimize the French Florist website.
Frictionless Premium: Design and execute a rigorous A/B testing roadmap for landing pages, checkout flows, and product merchandising to lift conversion rates without sacrificing our “mass premium” aesthetic.
Data Translation: Turn site analytics into actionable product and tech roadmap requests, ensuring we are constantly removing barriers to purchase.
Beyond the Transaction: Build the strategies that move customers from one-time buyers to lifelong brand advocates.
Lifecycle Marketing: Oversee our Email and SMS marketing channels (e.g. Klaviyo), building automated, highly personalized flows for onboarding, win-backs, and seasonal gifting.
Loyalty and Lifetime Value: Spearhead the development and optimization of a world-class customer loyalty program designed to increase repeat purchase frequency and maximize Lifetime Value.