Director of Growth Marketing

Deskpro

22h

About The Position

Deskpro is seeking an experienced Growth Marketer to own demand generation and revenue growth. Reporting to the VP of Marketing, the Director of Growth Marketing will own the full-funnel strategy, work closely with marketing and sales teams to create, execute, and report on activities that drive qualified leads and accelerate pipeline growth. This is a great opportunity for someone with proven experience who can impact revenue for inbound-led motions, thrives on measurable impact in fast-paced environments, and wants to help implement AI-forward marketing. Your Impact: · Hands-on role where you’ll both strategize and execute. · Data-driven marketer focused on strategy and execution: conversion rates, pipeline attribution, and AI-powered growth. · Implement AI tools and automation to move faster, smarter, and continuously improve how we attract and convert buyers — from identifying intent, building campaigns, drafting ad copy, and enriching account data. · Own pipeline generation targets and work closely with sales to define and optimize lead scoring, qualification, and handoff processes. · Drive pipeline through SEO, AEO, paid media, ABM, community-driven content forums, content syndication, conversion optimization, and others. · Create and optimize lead gen and conversion paths for different customer segments and buyer personas. · Manage monthly digital advertising budget and allocate spend across channels to maximize ROI. · Automation expertise to build and manage nurture programs that align marketing and sales priorities. · Use data to understand what’s working, what’s not, and where to double down, ensuring every touchpoint contributes to measurable pipeline growth.

Requirements

5+ years of managing growth marketing for B2B SaaS
Understanding of B2B buying cycles and purchase decision-making
Ability to strategize, implement, and demonstrate achieving pipeline and revenue targets through multichannel programs
AI-forward mindset – proven experience implementing and using AI across demand gen
Proactively explore new segments and signals to unlock growth opportunities
Capable of working in a fast-paced, cross-functional environment and easily adapting to change
Deep expertise in building and tracking campaigns in HubSpot and attributing results directly to the pipeline
Proven experience building ABM programs at scale
Strong experience with SEO best practices
Proficiency with analytics tools such as HubSpot, Google Analytics, Looker Studio, and others
Data-driven approach to campaign optimization and budget allocation
Strong communicator who can collaborate but doesn't need handholding

Responsibilities

Strategize and execute
Focus on conversion rates, pipeline attribution, and AI-powered growth
Implement AI tools and automation
Own pipeline generation targets
Define and optimize lead scoring, qualification, and handoff processes
Drive pipeline through SEO, AEO, paid media, ABM, community-driven content forums, content syndication, conversion optimization
Create and optimize lead gen and conversion paths
Manage monthly digital advertising budget
Build and manage nurture programs
Use data to understand what’s working