Director, Growth Marketing

Omada Health

3d•Remote

About The Position

Omada Health is on a mission to inspire and engage people in lifelong health, one step at a time. Job Overview: The Omada Marketing team is focused on creating awareness, enrolling and engaging people for lasting, healthy change. We are seeking an experienced marketing leader to help us drive enrollment growth and sustained engagement in the Omada Program, ensuring brand and message consistency across all consumer facing channels. Reporting to the Sr. Director, B2C, you will be the strategic leader responsible for maximizing enrollment rates and creating a consistent, cohesive experience across the entire member journey—from generating awareness, to driving conversion, and ongoing engagement in the Omada Program.

Requirements

Bachelor’s degree in Marketing, Business Administration, or a related field with 12+ years of experience in direct-to-consumer marketing; healthcare or regulated industry is preferred
Direct marketing experience must include 10+ years recent experience developing digital, email and direct mail campaigns.
5+ years experience in leadership and team management, with experience leading and influencing cross-functional teams.
Demonstrated success in executing multi-channel marketing campaigns focused on growth and consumer engagement.
Proven analytical mindset with proficiency in marketing analytics tools, capable of translating data into actionable strategies.
Excellent communication and interpersonal skills, with the ability to effectively present and influence across all organizational levels.
Experience with CRM systems and marketing automation tools.
A creative, innovative mindset with a passion for delivering outstanding consumer experiences.

Nice To Haves

A career defined by progressively expanding leadership roles in successful/recognizable consumer and/or B2B2C companies, tilting towards Growth. Health-tech or related experience is a strong plus.

Responsibilities

Lead and manage team responsible for Omada’s consumer marketing strategy across email, direct mail, SMS/phone-based outreach, web, social & paid channels to increase consumer awareness of the benefit, drive conversion into the program, and increase engagement of enrolled members.
Develop and execute a comprehensive consumer paid advertising strategy. Partner with Analytics on building out monitoring and tracking mechanisms for continuous campaign refinement to maximize ROI.
Ensure a seamless, consistent and cohesive member experience across all consumer-facing touchpoints.
Continuously refine messaging across all lifecycle communications as company programs expand/change.
Oversee quarterly experimentation roadmap and deployment of A/B and multivariate tests to improve KPIs. Rapidly scale positive results for maximum impact.
Collaborate with cross-functional teams, including Legal, Compliance, Marketing Operations, Product, Engineering, Sales, Customer Success and Member Support to align marketing strategies and messages with business objectives.
Analyze performance metrics to refine and optimize strategies, deriving actionable insights from data to drive decisions.
Mentor and manage a team of marketing professionals, fostering a culture of collaboration and innovation.
Monitor industry trends and competitive activities to identify innovative growth opportunities and make strategic pivots as needed.
Ad hoc marketing projects as needed to support company priorities