Director, Performance & Growth Marketing
About The Position
The Director, Performance & Growth Marketing will lead Metagenics’ paid media strategy across the full funnel, driving both brand visibility and measurable business growth. They will oversee cross‑channel planning, investment, and optimization (spanning awareness, paid social, search, programmatic, and influencer amplification) while partnering closely with Brand, Creative, Site, CRM, and our Amazon team to ensure every media dollar works harder. This leader will own key performance metrics, build a strong testing and learning roadmap, translate data into clear insights for senior leadership, and guide our agency’s day‑to-day performance. They will champion data driven decision making, strengthen platform best practices across teams, and help shape how we shift investment as consumer behavior evolves.
Requirements
- 12+ years of paid media experience, ideally working with premium health/beauty or category adjacent brands.
- Previous media agency experience required.
- Has worked on both Agency and Client side.
- Experience leveraging MMM/Incremental ROI tools.
- Proven experience owning multi-channel media budgets with a balance of brand building and performance mindset.
- Strong strategic mindset with deep hands-on channel knowledge.
- Demonstrated success managing and scaling agency partnerships.
- Comfortable operating in fast-paced, growth-oriented environments with lean team resources.
Responsibilities
- Paid Media Strategy & Leadership
- Own and develop the brand paid media strategy across channels, balancing brand and performance goals.
- Partner with Brand Marketing, Site Experience, Creative as well as Amazon commercial team to ensure paid media aligns with broader marketing calendar priorities, and business objectives.
- Lead annual and quarterly media planning, budgeting, and forecasting.
- Define the role of each channel across the full funnel in close collaboration with paid media agency
- Paid Media Ownership
- Oversee strategy, investment, and performance across:
- Awareness Tactics (including CTV, Online Video, Display, OOH, Audio, Print, Programmatic, etc)
- Paid Social (Meta, TikTok, Pinterest, YouTube, Reddit, other emerging platforms)
- Paid Search (Google, Bing, Shopping)
- Influencer partnership amplification (in collaboration with Influencer teams)
- Serve as expert consultant for all other on and off-platform paid media investment
- Performance, Measurement & Optimization
- Own paid media KPIs including Reach, frequency, CTR, CAC, and contribution margin
- Partner with Agency on analytics tools to improve incrementality, attribution, and measurement frameworks.
- Establish testing roadmaps across creative, audiences, formats, and media mix.
- Translate performance data into clear insights and strategic recommendations for senior leadership.
- Agency Management & Optimization
- Act as the day to day owner of the agency relationship, setting clear expectations, KPIs, and processes.
- Evaluate agency performance against business results.
- Co-lead agency briefings with Brand & Creative teams
- Lead QBRs, test and learn calendar, and performance reviews with internal teams.
- Motivate agency to deliver against business objectives
- Creative Partnership
- Work closely with Creative and Brand Marketing teams to ensure media first and fit for channel thinking in asset development and influencer partnerships.
- Own paid media content delivery from tactical brief to in house execution.
- Provide clear feedback loops on creative performance and audience insights to inform future creative strategy.
- Ensure messaging is optimized by channel, funnel stage, and customer segment.
Benefits
- Medical, dental, vision
- Annual employer HSA (Health Savings Account) funding for eligible employees who elect an HSA medical plan
- STD, LTD, Basic Life AD&D coverage
- 401k + employer matching
- Vacation and Sick Time
- 2 Volunteer Days off per year
- Emergency evacuation time off
- 11 paid company holidays
- 1 Floating holiday to celebrate your birthday or important religious/holiday to you
- Quarterly product allowance to use towards your favorite Metagenics products!
- Product discount
- Peer to peer recognition programs & more!
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
Number of Employees
501-1,000 employees
