Performance Marketing Analyst - Paid Media / PPC / Digital Advertising
About The Position
Performance Marketing Analyst – Paid Media / PPC / Digital Advertising Joyce Windows, Sunrooms & Baths – Cleveland, OH (On-site) Joyce Windows, Sunrooms & Baths a 70-year home improvement leader is growing fast and expanding our digital marketing team. We’re looking for a Performance Marketing Analyst who’s hands-on, analytical, and ready to own our paid media strategy. If you’re experienced in Google Ads, PPC, Bing Ads, Meta Ads (Facebook/Instagram), and love optimizing campaigns that generate real homeowner leads, this could be the perfect fit. About Joyce Windows, Sunrooms & Baths For over 70 years, Joyce has helped homeowners transform their homes with energy-efficient windows, sunrooms, and bath products made in the USA. We’re a family-owned company focused on craftsmanship, innovation, and customer satisfaction. Now we’re looking for someone who can help us take our digital advertising and lead generation to the next level. What You’ll Do As our Performance Marketing Analyst, you’ll be responsible for creating, managing, and optimizing paid media campaigns that drive high-quality leads for our home improvement business. You’ll work across Google Ads, Bing, Meta (Facebook/Instagram), and new platforms like Nextdoor and Reddit to build campaigns that convert. Your day will include: Managing paid search, display, social, and retargeting campaigns. Tracking performance with Google Analytics (GA4) and campaign dashboards. Running A/B tests to improve conversion rates and cost per lead. Collaborating with content and design teams on ad creative and messaging. Monitoring budgets, pacing, and ROI across all paid channels. Working with third-party lead providers such as Angi and Thumbtack to analyze lead quality and improve performance. Every decision you make will directly impact how Joyce reaches homeowners across the country.
Requirements
- 2–3 years of hands-on experience in performance marketing, paid media, or PPC advertising.
- Strong working knowledge of Google Ads, Bing Ads, Meta Ads Manager, and Google Analytics (GA4 preferred).
- Proven record of improving CPL (Cost per Lead) and conversion performance.
- Strong analytical mindset and ability to turn data into actionable insights.
- Ability to work independently while collaborating with a small marketing team.
- Excellent communication and reporting skills.
Nice To Haves
- Google Ads or Meta Ads certifications.
- Experience with Nextdoor, Reddit, or other emerging ad platforms.
- Familiarity with HubSpot or Salesforce for lead management and attribution.
- Strong reporting and visualization skills using Looker Studio or Tableau.
Responsibilities
- Plan, launch, and manage Google Ads, Bing Ads, and Meta Ads (Facebook/Instagram) campaigns.
- Optimize paid search and social campaigns for lead generation, conversions, and ROI.
- Build and maintain reports in Google Analytics, Looker Studio, or similar tools.
- Analyze data to uncover trends, insights, and optimization opportunities.
- Partner with creative teams to develop ad copy, visuals, and landing pages that perform.
- Manage budgets across multiple digital channels.
- Stay ahead of trends and new features in Google Ads, Meta Ads, and other digital marketing platforms.
Benefits
- Competitive salary and benefits.
- Stable, family-owned company with over 70 years of success.
- Direct impact on marketing ROI and lead generation performance.
- Opportunity to learn, grow, and earn certifications.
- Collaborative, supportive marketing environment.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
11-50 employees
