Performance Designer -Paid Ads & Email Specialist - Health & Wellness

Hi-Altitude Brands

6h•Remote

About The Position

Stonehenge Health, a California-based health and wellness brand under the Hi-Altitude family, is seeking a Performance Designer - Email & Paid Ads Specialist. This role involves owning and elevating Stonehenge Health’s direct response creative across Meta, Google, Amazon, TikTok, and lifecycle email marketing. The specialist will create scroll-stopping paid media assets, build scalable email systems, support Amazon conversion creative, and contribute to UGC-driven creative strategy, all while maintaining the brand's premium wellness identity. This position is ideal for a designer who understands conversion, thrives in high-velocity testing, and can translate performance metrics into design decisions.

Requirements

3–5 years of experience designing for DTC brands (wellness, supplements, CPG preferred)
2+ years in a performance-driven creative role focused on paid media conversion
Proven portfolio of high-performing ads across Meta, Google, TikTok, and/or Amazon
Experience designing lifecycle email templates that drive measurable results
Strong skills in Figma, Photoshop, Illustrator
Comfort with video editing tools such as CapCut, After Effects, Premiere, or similar
Deep understanding of creative testing frameworks and performance optimization methodologies
Strong knowledge of platform-specific best practices and creative constraints
Strong pulse on what’s working in DTC paid social and TikTok creative trends
Experience designing for Amazon marketplace growth (DSP, sponsored placements, Storefronts)
Ability to work independently and take ownership of role

Nice To Haves

Experience designing in regulated wellness categories where trust and compliance matter is a plus

Responsibilities

Design high-performing static and motion assets across Meta, Google, and TikTok placements
Create conversion-optimized ad creatives, including: Static feed ads, Carousels, Stories/Reels formats, TikTok-native vertical assets, YouTube/display units
Build ad toolkits that balance Stonehenge brand credibility with direct response urgency
Develop a creative that is scroll-stopping, benefit-forward, and performance-proven
Create high-impact overlays, hooks, captions, and framing that enhance UGC conversion
Stay current on what’s working across DTC paid media (Meta + TikTok trends, formats, angles)
Contribute proactively to creative ideation, not just execution
Edit and iterate short-form performance video assets for paid social
Utilize tools like CapCut, After Effects, Premiere, or similar to: Produce rapid UGC cutdowns, Add motion graphics, subtitles, hooks, and CTAs, Adapt the creative for platform-specific pacing and structure
Ensure video creative aligns with Stonehenge’s trust-first wellness positioning
Design Amazon-specific conversion assets across key placements and campaign moments
Create high-performing creative for: Sponsored Brands and Sponsored Display placements, Amazon DSP units, Deal/event creative (Prime Day, seasonal promos), Storefront banners and modules, PDP-aligned thumbnails and product-focused imagery
Ensure message match between Amazon ads PDP A+ content experience
Collaborate with Amazon Growth stakeholders to iterate on creative based on marketplace performance signals
Drive rapid creative iteration cycles informed by CTR, CVR, CPA, ROAS, and engagement data
Develop structured design variations across: Hooks, Benefit framing, Proof types (reviews, clinical support, guarantees), CTA language, Format (static vs motion vs UGC overlay)
Contribute to a disciplined, creative testing roadmap that scales learnings across channels
Design conversion-focused email templates for: Campaigns, Automations/flows, Product launches, Seasonal promotions
Build modular email systems optimized for: Readability, Click-through behavior, Mobile-first conversion, Revenue per recipient
Balance Stonehenge’s premium wellness brand with direct response performance principles
Create repeatable frameworks that support high-output creative production
Maintain organized Figma libraries, reusable components, and templated design blocks
Ensure systems allow speed without sacrificing quality or consistency
Work closely with Growth Marketing, Lifecycle, UGC, and Brand teams
Support launches, sprints, and seasonal campaign execution across channels
Communicate design rationale through performance insights, not subjective opinion