Peer Education & Congress Strategy Marketing Manager

Vertex Pharmaceuticals • Boston, MA

21d • $120,000 - $180,000 • Hybrid

About The Position

General Summary: The Marketing Manager participates in the day-to-day execution of the marketing strategy by developing marketing tactics, measuring those tactics for success and ensuring they are delivered to customers effectively. This role will also participate in the development of the annual brand plan for the respective brand or functional area to achieve business objectives. Key Duties and Responsibilities: Develops/updates existing marketing materials for customers that are aligned with marketing strategy and business objectives (including branded websites, interactive visual aids, sales brochures, etc.) Supports customer engagement of assigned marketing team by ensuring marketing pieces have been uploaded to the CRM platform, administrating speaker programs, and coordinating conference activities (including promotional booth and conference materials) Analyzes digital and print material usage metrics for performance reporting and assessing needs for future updates across brands Manages agency partners to ensure budget alignment and timely deliverables Partners with other colleagues to work with ad agencies to develop tactics in support of annual brand planning Engages in the development of key marketing insights Cultivates strong partnerships with cross-functional teams and communications review committees to support business goals

Requirements

• Ability to understand the target market at a high level
• Ability to understand key elements of brand strategy and incumbent's role in executing that strategy
• Experience with annual brand planning
• Ability to understand insights and the implications, and apply those insights to tactics/business problems/opportunities
• Proficient in MS Office applications, including PowerPoint, Excel and Word
• Exhibits ownership and broad accountability for assigned projects and internal assignments; understands when it is appropriate to flag issues to management
• Experience in pharmaceutical marketing or closely related field(s) (e.g., pharmaceutical sales, ad agency, etc.)
• Bachelor's degree in marketing, business, scientific area, or related field
• Typically requires 4 years of experience or the equivalent combination of education and experience

Responsibilities

• Develops/updates existing marketing materials for customers that are aligned with marketing strategy and business objectives (including branded websites, interactive visual aids, sales brochures, etc.)
• Supports customer engagement of assigned marketing team by ensuring marketing pieces have been uploaded to the CRM platform, administrating speaker programs, and coordinating conference activities (including promotional booth and conference materials)
• Analyzes digital and print material usage metrics for performance reporting and assessing needs for future updates across brands
• Manages agency partners to ensure budget alignment and timely deliverables
• Partners with other colleagues to work with ad agencies to develop tactics in support of annual brand planning
• Engages in the development of key marketing insights
• Cultivates strong partnerships with cross-functional teams and communications review committees to support business goals

Benefits

• This role is eligible for an annual bonus and annual equity awards.
• Some roles may also be eligible for overtime pay, in accordance with federal and state requirements.
• At Vertex, our Total Rewards offerings also include inclusive market-leading benefits to meet our employees wherever they are in their career, financial, family and wellbeing journey while providing flexibility and resources to support their growth and aspirations.
• From medical, dental and vision benefits to generous paid time off (including a week-long company shutdown in the Summer and the Winter), educational assistance programs including student loan repayment, a generous commuting subsidy, matching charitable donations, 401(k) and so much more.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 5,001-10,000 employees