Partnerships Manager - Athlete & Fitness Influencer Marketing

Celsius•Boca Raton, FL

50d

About The Position

As the Partnerships Manager - Athlete & Fitness Influencer Marketing, you will play a key role in leading CELSIUS’ athlete and influencer strategy within the fitness vertical. You’ll identify, activate, and manage partnerships with athletes, trainers, and fitness influencers who authentically embody the CELSIUS brand. This role bridges brand marketing, talent management, and community engagement — ensuring every partnership delivers meaningful storytelling, brand visibility, and measurable ROI. You’ll collaborate closely with marketing, sales, social, and legal teams to bring the brand to life through partnerships that inspire and motivate fitness-minded consumers worldwide.

Requirements

4–6 years of experience in talent management, influencer marketing, or athlete partnerships, preferably within the fitness, sports, or wellness industries.
Demonstrated ability to cultivate and manage relationships with athletes, agents, and industry professionals.
Deep understanding of fitness consumer behavior, including trends in strength training, boutique studios, group fitness, and at-home training
Experience partnering with fitness brands, gyms, apparel companies, nutrition/supplement brands, or connected-fitness platforms
Ability to identify and evaluate talent based on authenticity, performance credibility, and alignment with fitness lifestyle pillars
Familiarity with fitness event ecosystems (e.g., expos, competitions, races, trade shows) and activation best practices
Strong grasp of current fitness content formats across TikTok, Instagram, YouTube, and long-form training content
Proven ability to work with performance-driven talent who require precise messaging around product usage, training regimens, or wellness benefits
Understanding of compliance considerations within the fitness and wellness category (e.g., claims, certifications, product demonstrations)
Proficiency in Microsoft Office Suite and experience with social analytics or influencer tracking platforms (e.g., Tribe Dynamics).
Willingness to work flexible hours and travel on weekends as needed.

Responsibilities

Identify and execute strategic athlete and influencer partnerships that align with CELSIUS’ marketing goals and brand values.
Serve as the day-to-day lead for managing relationships with fitness professionals, athletes, trainers, and influencers across key disciplines (bodybuilding, functional fitness, running, wellness, etc.).
Build and manage partnerships with gyms, studios, fitness event organizers, and athletic organizations to expand brand presence
Develop tailored influencer programs aligned with fitness moments such as new product drops, class launches, seasonal training cycles, or competition prep
Oversee on-site fitness activations including classes, athlete meet-and-greets, product sampling, and live content capture
Curate talent rosters that reflect diverse fitness verticals (strength athletes, HIIT trainers, yoga instructors, endurance athletes, etc.)
Evaluate talent performance using fitness-specific engagement metrics such as workout tutorial views, product-in-use demos, and conversion data tied to fitness audiences
Partner with the social and content teams to develop, review, and approve athlete-generated content that aligns with brand voice and campaign strategy.
Use tracking and analytics tools such as Tribe Dynamics to monitor performance, measure KPIs, and optimize ROI.
Maintain and manage a master calendar of all athlete partnerships, programs, and events — including travel coordination when needed.
Support key events, activations, and retail collaborations that integrate fitness talent and amplify brand presence.
Collaborate with product, retail, and field marketing teams to integrate talent into gym partnerships, wholesale accounts, and community events
Support content creation for fitness campaigns, ensuring proper product demonstration, technique accuracy, and brand safety
Provide insights and recommendations on emerging fitness trends, athlete categories, and new content formats