Console Partnerships & Influencer Marketing Lead (Contract)

Razer Inc.•Irvine, CA

4d•$115,000 - $193,215

About The Position

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally. Job Responsibilities : Razer is seeking a visionary Console Partnerships & Influencer Marketing Lead (Contract) to lead global initiatives that drive brand awareness and engagement with our console gaming and product ecosystem. This role will own the strategy and execution of influencer programs, community engagement, esports partnerships, and event activations that amplify Razer’s presence and connect authentically with gamers worldwide. Influencer & Community Awareness Programs: Strategy Development: Define and lead the global console influencer and community engagement strategy that positions Razer as the most trusted brand for console gamers. Build a scalable program that leverages influencers, streamers, and content creators to drive cultural relevance and brand affinity within console & mobile gaming. Recruitment & Relationship Management: Identify, recruit, and onboard top-tier influencers, ambassadors, and creators across console games and genres, working closely with the global esports and community teams. Foster long-term relationships through personalized engagement, exclusive opportunities, and collaborative campaigns. Program Execution & Growth: Integrate with Razer’s tiered influencer programs (from grassroots to celebrity-level) and deliver measurable reach, engagement, and conversion for console. Develop community-driven initiatives such as ambassador programs, creator challenges, and social activations to deepen brand loyalty. Performance Measurement: Establish KPIs for influencer reach, engagement, and ROI; track and optimize campaigns for maximum impact. Utilize analytics tools to report on influencer performance and community growth, ensuring data-driven decision-making. Esports & Event Activations: Build and maintain partnerships with esports organizations, tournament operators, and publishers to create high-impact activations. Oversee BU planning and execution of global events (PAX, Esports Partner Events etc.), ensuring world-class brand presence and immersive experiences. Cross-Functional Collaboration: Partner with global esports, influencer, social, and brand teams to deliver cohesive campaigns that resonate with console gamers. Manage budgets, negotiate contracts, and report on ROI/ROAS for influencer and event initiatives.

Requirements

10+ years of experience in influencer marketing, community engagement, and esports partnerships, with at least 5 years in a leadership role.
Proven success in building large-scale influencer programs and executing global brand activations.
Strong negotiation, communication, and strategic thinking skills.
Deep knowledge of console gaming communities and influencer ecosystems.
Ability to thrive in a fast-paced, global environment and deliver measurable impact.
Willingness to travel to Irvine, CA and Singapore offices periodically, plus attend US events and esports tournaments.

Responsibilities

Define and lead the global console influencer and community engagement strategy that positions Razer as the most trusted brand for console gamers.
Build a scalable program that leverages influencers, streamers, and content creators to drive cultural relevance and brand affinity within console & mobile gaming.
Identify, recruit, and onboard top-tier influencers, ambassadors, and creators across console games and genres, working closely with the global esports and community teams.
Foster long-term relationships through personalized engagement, exclusive opportunities, and collaborative campaigns.
Integrate with Razer’s tiered influencer programs (from grassroots to celebrity-level) and deliver measurable reach, engagement, and conversion for console.
Develop community-driven initiatives such as ambassador programs, creator challenges, and social activations to deepen brand loyalty.
Establish KPIs for influencer reach, engagement, and ROI; track and optimize campaigns for maximum impact.
Utilize analytics tools to report on influencer performance and community growth, ensuring data-driven decision-making.
Build and maintain partnerships with esports organizations, tournament operators, and publishers to create high-impact activations.
Oversee BU planning and execution of global events (PAX, Esports Partner Events etc.), ensuring world-class brand presence and immersive experiences.
Partner with global esports, influencer, social, and brand teams to deliver cohesive campaigns that resonate with console gamers.
Manage budgets, negotiate contracts, and report on ROI/ROAS for influencer and event initiatives.