Docusign-posted 9 days ago
Full-time • Mid Level
Hybrid • San Francisco, CA
5,001-10,000 employees

The Partner Program Manager, Sell Track is responsible for designing, scaling, and optimizing global partner programs that support and grow DocuSign’s reseller and distributor ecosystems. This role focuses heavily on building high-impact program frameworks—including incentives, benefits, enablement, and performance structures—that drive partner activation, profitability, and sustained revenue growth. Acting as a strategic connector between partner strategy and field execution, this individual works cross-functionally with product, sales, marketing, operations, finance, and enablement teams to deliver programs that solve partner needs and accelerate sell-through. The role leverages AI-driven insights, analytics, and automation to evolve incentive models, improve partner experience, and deliver measurable business value. This is an individual contributor role reporting to Senior Director, Partner Programs and Success.

  • Own the strategy, design, and execution of the Sell Track, focused on partners who resell, distribute, and transact DocuSign offerings
  • Define the partner journey including lifecycle phases, competency requirements, incentives, and benefits—ensuring it aligns with reseller and distributor business models
  • Integrate AI-enabled insights to identify opportunities for growth, scale, and partner performance optimization
  • Build and maintain scalable global partner programs across the full partner lifecycle: recruitment, onboarding, enablement, incentives, benefits management, compliance, and performance tracking
  • Develop incentive structures (rebates, MDF, accelerators, and performance-based benefits) that drive reseller and distributor engagement and revenue outcomes
  • Embed AI-driven enablement, automation, and analytics as foundational elements of program delivery
  • Establish program governance models, KPIs, and scorecards to monitor partner performance and incentive ROI
  • Utilize analytics and AI forecasting to evaluate program health, partner profitability, and the effectiveness of incentives, making iterative improvements based on data-driven insights
  • Partner with operations and analytics teams to create scalable, automated partner workflows for incentives, deal management, and program compliance
  • Ensure partner programs are measurable, efficient, and tightly aligned to global GTM and revenue objectives
  • Collaborate with channel leaders, alliances teams, marketing, product, finance, legal, enablement, and operations to bring programs to market and ensure seamless execution
  • Lead cross-functional initiatives that enhance partner experience, streamline incentive operations, and reinforce partner value
  • Develop executive-level reports, dashboards, and presentations using AI-enhanced visualization tools to inform senior leadership and influence strategic decisions
  • Communicate program performance, partner outcomes, and incentive impact clearly and confidently
  • Define and optimize the end-to-end partner experience for resellers and distributors
  • Use AI-enabled personalization, improved partner portal functionality, and scalable digital engagement to enhance partner satisfaction and program adoption
  • 12+ years of experience in reseller amp; distributor partner programs, channel strategy, or ecosystem management within technology or SaaS
  • Experience building and managing reseller and distributor-focused partner programs, including incentives, benefits, and performance frameworks
  • Experience using AI tools or automation to scale partner engagement, operations, or program analytics
  • Experience with reseller and distributor business models, sales motions, margin structures, and value creation levers
  • Ability to design and implement incentive programs aligned to business goals (rebates, MDF, accelerators, performance-based rewards)
  • Bachelor’s degree in Business, Marketing, or related field
  • MBA
  • Strong analytical and financial modeling skills, including evaluating partner ROI and incentive effectiveness using AI-enhanced insight
  • Demonstrated ability to influence and collaborate across functions, regions, and partner segments
  • Exceptional communication, program management, and stakeholder engagement skills
  • Familiarity with AI-powered partner management platforms, analytics solutions, and partner enablement systems
  • Experience launching, scaling, and managing global SaaS reseller/distributor programs
  • Ability to thrive in a fast-paced, evolving, and matrixed environment
  • Bonus: Sales personnel are eligible for variable incentive pay dependent on their achievement of pre-established sales goals. Non-Sales roles are eligible for a company bonus plan, which is calculated as a percentage of eligible wages and dependent on company performance.
  • Stock: This role is eligible to receive Restricted Stock Units (RSUs).
  • Global benefits provide options for the following:
  • Paid Time Off: earned time off, as well as paid company holidays based on region
  • Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement
  • Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
  • Retirement Plans: select retirement and pension programs with potential for employer contributions
  • Learning and Development: options for coaching, online courses and education reimbursements
  • Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events
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