Partner Paid Acquisition Manager
About The Position
The Partner Paid Acquisition Manager is a key individual contributor within the Global Partner Marketing team in the Global Marketing Organization (GMO). This role owns strategy and execution for partner-focused paid media and digital marketing acquisition programs that drive B2B demand, grow sales pipeline, and support partner sales performance globally. You will develop and optimize multi-channel digital marketing campaigns across paid search, display and retargeting, webinars, content syndication, and paid social. Working closely with Sales, Content, Social, Legal, and external agencies, you will deliver cohesive digital programs that attract and convert high-quality B2B prospects. Experience operating in SaaS, partner, or channel marketing environments is strongly valued. This is an opportunity for a data-driven digital marketer to shape and scale partner-focused acquisition programs on a global stage. You will play a critical role in driving demand, fueling pipeline, and strengthening our partner ecosystem while working with a collaborative team at the forefront of Cyber Safety and B2B marketing innovation.
Requirements
- 7+ years of paid acquisition experience
- Strong background in B2B demand generation and multi-channel campaign management
- Hands-on experience across LinkedIn Ads, Google Ads, programmatic display and retargeting, webinars, and content syndication
- Experience designing account-based programs using intent data
- Strong understanding of full-funnel B2B marketing aligned to the buyer journey
- Analytical mindset with the ability to translate performance data into actionable insights
- Experience with social media management platforms
- Familiarity with HubSpot, LinkedIn Sales Navigator, and Salesforce preferred
- Ability to leverage AI to improve efficiency and effectiveness
- Strong cross-functional collaboration and communication skills
- Strategic and performance driven
- Detail oriented with strong ownership mindset
- Comfortable operating in a fast-paced environment
- Collaborative and confident working across teams
Responsibilities
- Develop and execute B2B paid acquisition strategies across paid search, display and retargeting, webinars, and third-party sponsorships
- Build media plans, define clear performance metrics, and manage ongoing optimization to drive qualified leads and sales pipeline
- Conceptualize, launch, test, and optimize paid social campaigns, primarily via LinkedIn
- Design and execute structured testing across audiences, creative, offers, and landing pages to improve conversion performance
- Develop and manage partner-focused organic and paid social content calendars
- Approve, schedule, publish, and track posts using tools such as Asana, Khoros, and HubSpot
- Use intent data and account lists (e.g., 6sense or Sales inputs) to design coordinated account-based programs
- Generate regular performance reports and communicate insights and recommendations to senior sales leaders and stakeholders
- Develop and manage digital channel budgets and monitor investment efficiency
- Contribute to broader online marketing initiatives including content marketing, webinar programs, and email marketing
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
