Partner Marketing Specialist

Dialpad • Tempe, AZ

20d

About The Position

About Dialpad Dialpad is the leading AI-powered customer communications platform, transforming how businesses communicate with their customers. More than 50,000 companies around the globe — including Netflix, RE/MAX, Uber, Randstad, and Tractor Supply — rely on Dialpad to build stronger customer connections using real-time, AI -driven insights. Visit dialpad.com to learn more. Being a Dialer At Dialpad, you’ll be part of a collaborative team working toward our shared mission of making our customers and their employees wildly successful. We believe that every conversation matters, and we're elevating each one with a platform that drives real-time insights and automation for our customers. We thrive on continuous evolution, where every employee leverages industry-leading AI to constantly refine our platform and our own skills. We seek individuals who not only meet our high standards but go beyond them. Our ambition is significant, and achieving it requires a team that operates at the highest level. We look for individuals who are not just ambitious but who also possess the traits that are fundamental to our success: Scrappy, Curious, Optimistic, Persistent, and Empathetic . Your role Partner Marketing Representatives are aligned with our external partners (technology partners, ISV partners, channel partners, integration partners), internal partners (channel marketing, business development, channel sales), and act as a hub for all marketing activity. The Partner Marketing Team is seeking a Partner Marketing Manager to support these efforts, including the execution of partner-led, customer-facing field initiatives aligned with regional sales priorities. This position reports to our Sr. Manager, Partner Marketing.

Requirements

• 5+ years of related partner marketing/demand generation experience.
• Experience working in early-stage programs where processes are loosely defined and constantly being improved.
• Channel Marketing and/or Channel Communications experience (Marketing & Communicating “to” partners).
• Familiarity and experience with B2B omni-channel/demand generation marketing tactics (e.g., website, email marketing, content marketing, PR, and events), including customer-facing and regionally executed programs in partnership with sales teams.
• Experience working with Salesforce.
• Team-oriented, creative, adaptable, driven, and attentive to detail.
• Data-driven decision maker with experience analyzing and reporting on program results.
• Experience working in high-growth, B2B start-up environments.
• Comfortable working with remote teams located in multiple regions across the globe.
• Excellent written and oral communication skills.
• Stellar project management skills.

Nice To Haves

• Experience working in the telephony/collaboration space is a plus.

Responsibilities

• Support recruitment and lead generation of new partners through the management and execution of partner-led and regionally aligned events, email campaigns, webinars, and content creation.
• Produce impactful channel content necessary to support the channel communications strategy and outline a plan to execute. This includes leveraging/refining existing content and creating new content.
• Overseeing Market Development Fund (MDF) planning, allocation, and optimization, ensuring funds are used effectively to drive partner performance.
• Collaborate with channel managers and regional sales teams to develop strong GTM plans and execute partner-led and customer-facing field marketing activities such as events, webinars, and in-market programs.
• Manage the end-to-end build of marketing programs for partner recruitment and activation, including customer-facing field programs executed in partnership with regional sales teams, by collaborating with creative teams, product marketing, and sales teams.
• Work with internal and external teams on the scope of work, project timeline, and resources needed for the effective execution of partner marketing deliverables.
• Measure and report on the effectiveness of partner marketing programs and activities.
• Support field execution for partner-led initiatives by coordinating regional activities, local events, and sales enablement needs.

Benefits

• We believe in investing in our people. Dialpad offers competitive benefits and perks, alongside a robust training program that helps you reach your full potential.
• We have designed our offices to be inclusive, offering a vibrant environment to cultivate collaboration and connection.
• Our exceptional culture, recognized repeatedly as a certified Great Place to Work , ensures every employee feels valued and empowered to contribute to our collective success.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed