Partner Marketing Manager

COREL

13h•Remote

About The Position

We’re looking for an experienced Partner Marketing Manager to help us change the way the world works, with anytime, anywhere, any-device productivity. As a Partner Marketing Manager, you will be part of the Parallels Growth Marketing team and responsible for supporting our channel partners drive pipeline by implementing & monitoring the execution of the partner program(s). You will also be responsible for partner recruitment campaigns. You will work with a global sales team and closely align to the Partner Programs and Enablement manager. The top creative and technical minds could work anywhere. So why are so many of them choosing Parallels? Here are three reasons: 1. This is the moment. It’s an exciting time at Parallels, with strong leadership, a refreshed brand, and a whole new approach to changing the way the world works. We’re at the forefront of a movement, and we want you to ride this wave with us. 2. We want you to be you. Too often, companies tell you about their culture and then expect you to fit it. Our culture is built from the people who work here. We want you to feel safe to be who you are, take risks, and show us what you’ve got. 3. It’s your world. We know you have a life. We want to be part of it, but not all of it. At Parallels, we’re serious about empowering people to work when, how, and where they want. Couch? Sweatpants? Cool with us. We believe that happy employees mean happy customers. That’s why we hire amazing people and get out of their way. Sound good so far? Awesome. Let’s talk more about the Partner Marketing Manager role and see if we’re destined to be together.

Requirements

Experience: 3-5 years in partner, channel, or B2B marketing, preferably in the tech or software industry.
Strategic thinking and execution: Ability to develop long-term marketing strategies and execute them on a global and local scale. Translate priorities into actionable tactics with clear goals and metrics.
Collaboration and communication: Strong interpersonal, written, and verbal communication skills. Relationship management with both internal and external stakeholders and strong collaboration skills.
Data-driven mindset: Proficiency in using data to track performance and generate insights, to optimize marketing initiatives and drive strategy. Measure and report on performance of partner marketing programs, focusing on metrics like pipeline contribution and ROI.
Project management and autonomy: Excellent organizational skills to manage multiple global initiatives simultaneously. Ability to execute with a high degree of independence and resourcefulness.
Technical understanding: Familiarity with B2B marketing strategies like demand generation, content marketing, and events, with experience managing marketing development funds (MDF).
Systems and tools: Experience with the following (or similar tools)
CRM (able to create reports and analyze data)
Marketing automation (strategy and execution)
Contributor to the partner portal
Collab tools (Jira, ..)
Analytics (GA, SFDC, Looker, ...)

Responsibilities

Strategy & tactical planning - Define global co-marketing strategies, create joint value propositions, and develop scalable marketing programs.
Campaign execution - Plan and launch joint demand generation campaigns, content marketing initiatives, events, and thought leadership programs.
Regional activation - Support regional marketing teams by providing global programs and toolkits to activate campaigns locally.
Channel & ecosystem strategy - in partnership with stakeholders, develop and execute campaigns to support overall tech alliance strategy.
Performance management - Track, analyze, and report on campaign performance, engagement metrics, and pipeline influence to optimize future initiatives.
Build strategy based on analytical analysis
Management & execution of future and ongoing activities
Maintain budget with focus on ROI
Performance analysis of past activities
Overall plan and recommendations for allocation
Plan and execute partner recruitment strategy
Marketing plan via partner (Relevize, webinars, co-marketing campaigns etc.)
Market to existing partner (comms, webinar, guide, assets on portal, etc.)
Managing onboarding experience in partnership with Enablement
Ongoing planning with CAM’s, events, enablement and other cross-functional team members.
Educate and enable cross-functional team on overall strategy, specific campaigns, and report on results.