Partner Marketing Manager

Hoxhunt

6h • $90,000 - $100,000 • Hybrid

About The Position

The Partner Marketing Manager owns the strategy and execution of marketing programs that drive partner-sourced and partner-influenced revenue. This role exists to make partners market-ready, demand-capable, and motivated to sell.
You’ll work closely with Channel Sales, Product Marketing, and Demand Gen to translate our value into partner-usable campaigns, enable co-marketing at scale, and ensure MDF actually turns into pipeline.
This is a builder role—ideal for someone who understands that partner marketing is not brand marketing.

Requirements

• 4–7 years in B2B SaaS marketing, with partner or channel marketing experience
• Proven success running co-marketing programs with partners
• Strong project management and cross-functional collaboration skills
• Experience working with MDF and partner marketing budgets
• Data-driven mindset with comfort reporting on pipeline and ROI

Responsibilities

• Design and execute co-marketing programs with VARs, MSSPs, and distributors
• Launch scalable partner campaigns (email, webinars, events, content syndication)
• Build turnkey campaign-in-a-box assets partners can easily deploy
• Support regional and vertical-focused partner initiatives
• Own the MDF strategy, guidelines, and approval process
• Ensure MDF is used effectively and tied to pipeline and revenue outcomes
• Track MDF ROI and partner performance
• Educate partners on how to successfully use MDF
• Develop partner-ready assets: Partner landing pages Email templates Sales decks One-pagers Case studies
• Collaborate with Product Marketing to translate messaging into partner-sell language
• Ensure consistency across partner tiers and regions
• Work closely with Channel Account Managers to support priority partners
• Align marketing programs with channel sales plays and GTM priorities
• Support QBRs with performance insights and campaign results
• Define and track KPIs: Partner-sourced pipeline Partner-influenced revenue Campaign conversion rates
• Continuously test, learn, and optimize partner programs
• Provide feedback to leadership on partner readiness and market response

Benefits

• medical, dental, and vision coverage (with a portion of premiums covered by the company)
• life insurance
• PTO
• 11 paid holidays plus 2 floating holidays
• wellness benefits
• paid parental leave
• a 401(k) match

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed
• Number of Employees: 101-250 employees