Partner Marketing Manager

Human Interest

14d•$115,000 - $120,000

About The Position

As Human Interest scales for its next phase of significant growth, we're looking for a dynamic, creative, and goal-oriented Partner Marketing Manager to drive our growth engine through strategic partnerships. This pivotal role is laser-focused on accelerating partner referrals and bookings by developing national and channel campaigns, content, and resources that drive revenue from our partners. You will also work in close partnership with our field sales team, developing cross-functional marketing initiatives that directly address the needs of our Partner Account Managers. Through these efforts, you'll be instrumental in amplifying Human Interest's mission to make retirement accessible to all. This is a hands-on role where you will build campaigns from the ground up, collaborate extensively to ensure their effectiveness, and constantly find new ways to support our partners and sales teams. Given our rapid pace, you'll need to be comfortable with speed and constant change (i.e. go 24,791 mph) while achieving successful, high-quality outcomes.

Requirements

4+ years of relevant experience (demand generation, partner marketing, campaign marketing, field marketing)
Excellent interpersonal and cross-functional skills – you have the ability to think and communicate creatively, thoughtfully, and on your feet with diverse technical and non-technical team members
Exceptional writing skills, with a proven ability to craft compelling copy for emails and collateral that resonates with specific audiences and value propositions.
Proven ability to work effectively across marketing and sales organizations
Demonstrated ability to analyze marketing data, derive actionable insights, and make data-driven decisions to optimize campaign performance and achieve goals.
Experience working in a fast-paced, high-growth software company where change is a constant
Self-starter, ability to lead innovative, entrepreneurial efforts and drive for excellence
Ability to manage multiple projects, determine project urgency and execute detailed action plans
Able to function independently, as well as collaboratively with other team members

Nice To Haves

Familiarity with Smartsheet, Salesforce, Pardot, Hubspot, and Outreach a plus

Responsibilities

Collaborate with the national and channel partnership teams to develop, plan, and execute high-impact marketing strategies and content (e.g., custom presentations, email campaigns, collateral) that drive tangible outcomes and align seamlessly with the broader Revenue organization and corporate objectives.
Develop and own the creation of sales enablement marketing materials and content specifically designed to empower Partner Account Managers and accelerate partner-sourced referrals and bookings.
Develop and own the creation of Account Executive sales marketing materials and content specifically designed to accelerate deal closure.
Spearhead the creation and execution of joint to-, with-, and through-partner marketing campaigns—including but not limited to webinars, blogs, print ads and email marketing—to expand reach and generate demand.
Design and manage end-to-end event strategies, including custom messaging, pre- and post-event marketing, and on-site activation to maximize lead generation and pipeline opportunities.
Own the analysis and reporting of campaign performance, translating data into actionable insights to optimize tactics and demonstrate marketing's contribution to the organization's growth.
Proactively identify, develop, and implement process improvements and new marketing initiatives to continuously optimize the partner marketing engine for lead and bookings growth.
Partner with the growth marketing team to ensure consistent brand messaging and positioning across all partner-facing initiatives, maximizing campaign effectiveness and supporting cross-functional goals.

Benefits

A great 401(k) plan: Our own! Our 401(k) includes a dollar-for-dollar employer match up to 4% of compensation (immediately vested) and $0 plan fees
Top-of-the-line health plans, as well as dental and vision insurance
Competitive time off and parental leave
Addition Wealth: Unlimited access to digital tools, financial professionals, and a knowledge center to help you understand your equity and support your financial wellness
Lyra: Enhanced Mental Health Support for Employees and dependents
Carrot: Fertility healthcare and family forming benefits
Candidly: Student loan resource to help you and your family plan, borrow, and repay student debt
Monthly work-from-home stipend; quarterly lifestyle stipend
Engaging team-building experiences, ranging from virtual social events to team offsites, promoting collaboration and camaraderie.

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