Partner Marketing Manager
About The Position
The Partner Marketing Manager is responsible for developing and executing marketing strategies-working closely with internal teams and external partners-to drive awareness, engagement, and lead generation for our annuity and insurance solutions. This role serves as a key liaison between Marketing, Business Development, Sales, Operations, IT, and Compliance to ensure all strategies and messaging align with partnership objectives , value propositions, and evolving capabilities . The ideal candidate is a strategic thinker with proven experience creating, managing, measuring, and optimizing co-branded campaigns and content across digital channels and live events. If you excel in a highly collaborative, fast-paced environment and are motivated to work with industry leaders to launch and scale innovative solutions to deliver measurable results , this is an excellent opportunity for y ou.
Requirements
- Bachelor's d egree in marketing, communications, or related field
- Minimum of 4 years of experience in partner, channel, or B2B marketing.
- Demonstrated success in developing and executing multi-channel marketing campaigns that achieve defined objectives .
- Proven ability to build strong stakeholder relationships and drive alignment around a shared vision and action plan.
- Comfortable managing multiple projects in a fast-paced environment and meeting tight deadlines.
- Strong verbal and written communication skills .
- Excellent organizational and time-management skills, with exceptional attention to detail.
- Receptive to feedback and committed to continuous growth.
- Proficient in Microsoft Office Suite.
Nice To Haves
- Experience in marketing annuities, insurance, or related financial services products is strongly preferred.
- Familiarity with Slack and Asana is a plus.
Responsibilities
- Collaborate with partners and cross-functional teams to develop go-to-market strategies for partner ship programs and offerings.
- Plan and execute multi-channel campaigns-including digital initiatives , events, and educational content-in partnership with key stakeholders to drive awareness, lead generation, and other defined outcomes.
- Coordinate with internal and partner resources to develop high-quality educational content, campaign assets, and marketing collateral.
- Build and maintain strong, productive relationships with partners and internal teams.
- Serve as the primary marketing point of contact for partners, ensuring clear communication, effective collaboration, and seamless project coordination.
- Align partners and internal teams around partnership goals, strategic approaches , and project timelines.
- Track, analyze, and report on campaign and content performance to both internal and partner audiences.
- Leverage performance data and partner feedback to refine strategies, adjust tactics, and enhance content to meet or exceed partnership KPIs.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
51-100 employees
