Partner Marketing Manager (Hybrid - Reston Preferred)

ICF•Reston, VA

1d•Hybrid

About The Position

ICF is seeking a dynamic, results-driven Partner Marketing Manager to lead and execute joint go-to-market (GTM) strategies with our most strategic technology partners. This role will be pivotal in shaping and amplifying ICF’s brand presence, driving demand generation, and accelerating partner-sourced revenue. The ideal candidate will bring deep experience in partner marketing, channel development, and integrated campaign management, with a proven track record of building high-impact alliances and delivering measurable business outcomes. They will also have solid experience working in the public sector or highly regulated industries, as well as technology and/or product marketing campaigns. This position will sit on ICF’s corporate marketing team and work in close collaboration with our Digital Platforms Practices and Alliances to fully leverage our technology partner ecosystem to advance pipeline and brand positioning. We’re not a typical consulting firm, so we’re not looking for a typical Marketing Manager. We’re looking for a team player who can not only execute a marketing strategy but also understands how to translate complex ideas and data into engaging campaigns. This is a hybrid role based from our global headquarters, Reston, VA.

Requirements

7+ years of experience in partner marketing, channel development, or integrated enterprise-focused marketing roles, preferably in technology, consulting, or public sector environments.
3+ years of experience in developing and executing joint GTM strategies and/or integrated campaigns.

Nice To Haves

Bachelor’s degree in Marketing, Business, Communications, Information Technology, or related field.
Experience with marketing automation, CRM, and sales enablement tools (e.g., Dynamics, Salesforce, HubSpot, Marketo, Seismic).
Familiarity with emerging technologies and industry trends relevant to ICF’s markets.
Proven ability to build and nurture relationships with external partner marketing teams.
Marketing experience with a B2G services company Demonstrated success leveraging partner market development funds from technology partners (Particularly with partners like AWS, ServiceNow, Salesforce, Appian).
Strong writing and presentation skills, with a track record of creating impactful collateral and sales enablement resources.
Ability to translate technical offerings in compelling marketing messages Professional skills Strategic thinking, business acumen, and market analysis Partner and channel management Demand generation and digital marketing Sales enablement and thought leadership Project management and cross-functional collaboration Data-driven decision making and ROI analysis Storytelling and content creation Adaptability and agility Excellent communication, collaboration, and interpersonal skills.
Ability to work across teams and departments in a highly collaborative way.

Responsibilities

Strategic Partnership & GTM Leadership Establish and maintain strong relationships with key technology partners, serving as a strategic advocate for our marketing needs and working with partner managers to elevate ICF’s stature within partner organizations.
Develop and maintain an annual joint marketing plan for each priority technology partner, including social media strategy.
Work in tight alignment with our Digital Platform and Alliances team, serve as a marketing liaison between internal account teams and our technology partners channels, fostering strong collaboration and strategic connections.
Identify and pursue new co-marketing opportunities, expand marketing relationships, and manage the partner ecosystem to maximize ROI and pipeline growth.
Campaign & Content Development Lead the planning, execution, and optimization of multi-channel partner marketing programs, including digital campaigns, events, webinars, and thought leadership initiatives.
Develop and own joint messaging and value propositions that communicate the unique benefits of ICF and our technology partner solutions Create new (and manage existing) collateral, solution briefs, demos, presentations, and integrated marketing assets that support joint GTM efforts.
Develop and manage partner marketing/funding portals.
Align partner-specific GTM content, promotions, and campaigns with strategic business and brand goals.
Support event planning and execution for partner and industry events, including sponsorships and strategic participation.
Performance Analysis & Reporting Track and report on key performance metrics, analyze campaign results, and make data-driven recommendations for future initiatives.
Regularly review pipeline performance with stakeholders, optimizing partner content and marketing assets for maximum impact.