Partner Marketing Manager
About The Position
HireNow Staffing is acting as a direct placement partner for a high-growth financial services startup seeking a Partner Marketing Manager to own and scale revenue-driving partner programs. This role sits at the intersection of go-to-market strategy, lifecycle marketing, and partner enablement . The Partner Marketing Manager will be responsible for translating partnerships into measurable growth—through co-branded programs, lifecycle campaigns, and multi-channel execution. This is a hands-on role for a marketer who can both set direction and execute with precision . The ideal candidate is comfortable operating in startup environments, thrives with autonomy, and brings a clear point of view on how partner marketing drives pipeline, activation, and long-term value.
Requirements
- 4–7 years of experience in partner marketing, lifecycle marketing, or growth marketing
- Open to ~4 years for candidates with exceptional progression and scope
- B2B SaaS experience (fintech or logistics technology strongly preferred)
- Hands-on experience owning partner or co-marketed campaigns end to end
- Strong background in multi-channel marketing , with deep experience in email-led lifecycle programs
- Prior experience working in a startup environment (required, in addition to larger org experience if applicable)
- Ability to operate as a strong individual contributor , driving strategy and execution with minimal oversight
- Demonstrated ability to use performance data to inform decisions and optimize outcomes
- Only candidates with proven ownership of partner-led GTM initiatives will be considered.
- Must be authorized to work in the U.S. — no visa sponsorship now or in the future
Nice To Haves
- Experience with partner-branded or co-branded programs , including payments, cards, or embedded financial products
- Familiarity with lifecycle tooling, marketing automation, and experimentation frameworks
- Strong copywriting skills with the ability to adapt tone and messaging across partner audiences
- Solid design and UX instincts, with the ability to collaborate effectively with designers or create lightweight assets independently
- Experience supporting partner ecosystems such as merchants, brokerages, platforms, or financial intermediaries
Responsibilities
- Own and execute end-to-end go-to-market strategies for partner-branded programs, including payments and card-based offerings
- Lead lifecycle marketing for partner initiatives, spanning onboarding, activation, engagement, reactivation, upsell, and retention
- Design and execute multi-channel campaigns across email (primary), SMS, landing pages, and in-app touchpoints
- Build and optimize drip and nurture programs that drive application starts, activations, usage growth, and long-term retention
- Develop partner-specific messaging, positioning, and copy tailored to distinct audiences, industries, and use cases
- Monitor performance closely and apply data-driven insights to continuously improve conversion, engagement, and revenue outcomes
- Collaborate cross-functionally with Marketing, Partner Success, Sales, Product, and Design to ensure aligned execution
- Support a diverse partner ecosystem across logistics, transportation, financial services, and platform integrations
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
