Partner Manager, Digital Merchandising and Performance Support

J.D. Power

1d•$110,000 - $118,000•Remote

About The Position

The Digital Merchandising and Performance Support Partner Manager oversees and leads the Digital Merchandising Dealer solutions program for an OEM client and provides campaign performance support to the Digital Advertising Partner Manager team. The position is the point of contact for all defined digital merchandising program deliverables and will effectively oversee multiple projects and work streams to ensure program delivery is on time and within budget, while exceeding client expectations. The Digital Merchandising and Performance Support Partner Manager will oversee all program activities supported by a team consisting of digital solution providers, support team, product marketing, training and technology. This role brings our OEM client’s vehicles to life in the digital world by figuring out which merchandising tools and creative experiences actually spark interest, build excitement, and move shoppers closer to purchase. Beyond shaping what great product storytelling looks like through sight, sound, and motion, this role also builds hands-on expertise in how different merchandising components perform across the right media channels by partnering closely with and supporting the Digital Advertising Partner Manager team. The perfect candidate for this role will learn how merchandising tools come to market through paid media, how they show up in real dealer campaigns, and how to connect great creative with smart channel strategy. The result: better digital experiences for shoppers, stronger performance for dealers, and measurable impact on OEM sales.

Requirements

Minimum of 3-5+ years’ experience working directly at or with an OEM client or in retail digital merchandising or advertising programs
3-5+ years working in the automotive industry
Media and asset creation experience preferred but not required
General understanding in the areas of automotive digital marketing, websites, digital advertising, leads, CRM, marketing analytics, ROI, etc.
Understanding and or experience working with Dealers or Dealer groups on digital marketing programs, consulting or executing campaigns
Engaging personality with the ability to connect with a diverse range of people
Self-starter with ability to manage multiple projects
Ability to lead internal and external meetings and be an articulate and active participant, ensuring the discussion stays on track
Ability to deliver instructions in a clear and concise manner; providing the proper materials and documentation when necessary
Excellent verbal and written communication skills and confident with group presentations
Identify risk and work with other leader and internal group to resolve conflict
Superior analytical and organizational skills and demonstrated ability to pay attention to details
Take ownership and accountability over the process ensuring success
OEM and Dealer oriented team player with the ability to motivate the internal team while providing program leadership

Responsibilities

Lead the overall digital merchandising Dealer program to execute and achieve stated business objectives and ensure success with the OEM and their Dealers
Work directly with the OEM dedicated personnel onsite/remotely to deliver day-to-day operational elements of program
Assess client needs and determine best solution to exceed the client’s expectations
Work with a team of digital solution managers and provide direction to cross-functional teams including, providers, dealer support team and product and technology teams.
Development and deliver presentations for clients regarding program status and results
Manage relationships with our valued partners and tangential partners supporting the digital merchandising efforts for the OEM including OEM agencies of record
Assist Digital Advertising Partner Manager team with digital advertising deliverables, audit requirements, co-op management, account and campaign linking, and heavy-up responsibilities.
Work with program managers to deliver business requirements and project plans as appropriate to meet changing client needs and requirements
Provide ad hoc support to the Digital Advertising Partner Management team
Provide client with monthly suggestions for increased media efficiency
Support departmental goals and other operational activities in partnership with leadership
Perform regular One-on-One’s with vendor partners and facilitate team meetings
Actively participate in organizational goal setting and establishment of organizational objectives for the digital merchandising and SmartDigital solutions team