Partner Digital and Content Marketing Lead

TP-Link Systems Inc. • Irvine, CA

50d • $90,000 - $120,000 • Onsite

About The Position

This is an integral role responsible for developing and executing strategies to create and distribute engaging content across digital channels to drive brand awareness and achieve business goals. Content creation (for websites, social media, email, etc.), campaign management, and brand management is a core focus of the role. The role requires a blend of creative and analytical skills, as well as knowledge of various digital marketing tools and platforms. This is an Onsite role M-F 9am-6pm.

Requirements

• Bachelor’s degree in marketing, Business, Communications, or a related field.
• 3-5 years of marketing experience, with a preference for B2B and solutions-focused roles in technology and channel.
• Proficiency in writing, editing, and developing engaging content.
• Knowledge of social media platforms, SEO, email marketing, and paid advertising (PPC).
• Ability to use data and analytics tools to measure and report on campaign performance.
• Skills to manage multiple projects, deadlines, and resources.
• Ability to generate new ideas for campaigns and content.
• Strong research skills to stay on top of industry trends and competitor activity.
• Familiarity with relevant software, such as graphic design or video editing tools, can be beneficial.

Responsibilities

• Strategy development: Create and implement digital and content marketing strategies that align with the company's overall business goals.
• Content creation: Write, edit, and produce various types of content, such as blog posts, social media copy, email newsletters, and website copy.
• Campaign execution: Manage and execute marketing campaigns across multiple digital channels, including social media, paid advertising, and email outreach.
• SEO and optimization: Conduct market research, identify trends, and use SEO best practices to ensure content is visible in search engine results.
• Performance analysis: Monitor and analyze campaign performance using data and analytics tools, and report on key performance indicators (KPIs) to stakeholders.
• Collaboration: Work with other marketing teams, designers, writers, and sometimes clients to develop and refine content and campaigns.

Benefits

• Salary range: $90K - $120K annually (depending on experience)
• Free snacks and drinks, and provided lunch on Fridays
• Fully paid medical, dental, and vision insurance (partial coverage for dependents)
• Contributions to 401k funds
• Bi-annual reviews, and annual pay increases
• Health and wellness benefits, including free gym membership
• Quarterly team-building events

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 101-250 employees