Part-Time Digital Engagement Specialist

The Pennsylvania State University • Erie, PA

7d • $20

About The Position

Pennsylvania Sea Grant, one of 34 national Sea Grant programs is supported by the National Oceanic and Atmospheric Administration (NOAA) and the Pennsylvania State University. The mission is to enhance the use and conservation of Pennsylvania’s coastal, marine, and Great Lakes resources to create a healthy environment, resilient and inclusive communities, and a strong and sustainable economy. Pennsylvania Sea Grant seeks a part-time creative and detail-oriented Digital Engagement Specialist to join our dynamic team. This role is ideal for someone who has strong social media and online content management skills and is passionate about digital storytelling. The specialist will be primarily responsible for creating and managing content for social media platforms, email newsletters, and the program’s website. The successful candidate should have a strong interest in building authentic relationships through community engagement and connecting with various groups within Pennsylvania and the broader National Sea Grant College Program (Sea Grant), the National Oceanic and Atmospheric Administration (NOAA), and Penn State University. This role also involves tracking how posts and emails perform, staying on top of social media trends and frequently collaborating with Pennsylvania Sea Grant staff, other Sea Grant communicators, and other stakeholders.

Requirements

• Writes well for different audiences and platforms
• Has experience with email platforms like Constant Contact (or eagerness to learn)
• Understands what performs on LinkedIn, Instagram, Facebook and YouTube
• Can look at performance data and spot patterns without getting overwhelmed by spreadsheets
• Stays organized when juggling multiple projects and catches the details
• Jumps in with new ideas and isn't afraid to try things in a busy, collaborative environment
• Bachelor's Degree
• Experience working with social media platforms (as described), online content development and management, WordPress, and Constant Contact.

Nice To Haves

• Experience in photography, videography, and other visual communications tools preferred but not required.

Responsibilities

• Create social media content and visuals that connect with community members across LinkedIn, Instagram, and Facebook
• Build and maintain online and social media calendars so we're sharing the right messages at the right time
• Research our audiences, create regular social media performance reports, and analyze performance data to improve our content strategy
• Assist with building email newsletters in Constant Contact that people will want to read
• Assist with development and maintenance of online content
• Create, curate, and organize visual tools

What This Job Offers

• Job Type: Part-time
• Career Level: Entry Level
• Number of Employees: 5,001-10,000 employees