Paid Social Media Strategist

Sia•New York, NY

67d•$110,000 - $130,000•Onsite

About The Position

SiaX is looking for a Paid Social Media Strategist to drive the strategy and execution of paid campaigns across search, social, display, video, and app environments. This role goes beyond channel execution — it requires critical thinking, proactive problem-solving, and the ability to connect paid media performance directly to business growth. You’ll partner closely with Growth, Creative, Analytics, and Account teams to ensure campaigns are not just optimized, but continuously evolving through innovation, A/B testing, and strategic foresight.

Requirements

4–6+ years managing paid social campaigns across major platforms (Meta, TikTok, LinkedIn, Pinterest, Reddit) with proven success driving acquisition and ROI.
Strong grasp of full-funnel performance marketing and how paid media impacts business growth.
Skilled in campaign management, reporting, and automation tools (Meta Ads Manager, Smartly, TikTok Ads Manager, LinkedIn Campaign Manager).
Data-driven mindset with experience running A/B tests, analyzing results, and translating insights into actionable optimizations.
Confident collaborator and communicator, able to partner cross-functionally and present performance strategies and recommendations to clients.

Nice To Haves

Bachelor’s degree a bonus if in Marketing, Advertising, Communications, or related field; platform certifications (e.g., Meta Blueprint, Google Ads) a plus.

Responsibilities

Strategic Growth Partner: Own the strategy for paid media campaigns across search, social, and app channels, ensuring alignment with client business objectives across regions and lines of business.
Performance Driver: Lead paid social growth campaigns across Meta, TikTok, LinkedIn, Reddit, Pinterest, and emerging platforms — optimizing toward CPA, ROAS, ROI, and acquisition KPIs.
Automation Architect: Collaborate with Ad Tech and Product partners to design and scale automation and optimization frameworks using tools such as Meta APIs, Smartly, and custom-built solutions.
Proactive Innovator: Continuously identify opportunities to design and run A/B tests, expand campaigns beyond maintenance mode, and unlock new efficiencies and growth levers.
Cross-Functional Collaborator: Work with creative, analytics, and account teams to integrate paid media seamlessly into broader campaigns and client strategies.
Analytical Storyteller: Translate performance data into actionable insights, explaining not just what happened but why — and how we can do more, better.

Benefits

Competitive Compensation
Annual base salary ranging between $110k - $130k, commensurate with experience and qualifications
Annual performance based discretionary bonus
Robust Health Coverage
3 Medical plans
Dental and Vision
Life, AD&D and other voluntary insurance
Tax-Advantaged Accounts
401K retirement plan
4% matching and 100% vested upon enrollment
Health Savings Account (HSA)
Flexible Spending Account (FSA)
Health, Dependent Care, Commuter
Family Friendly Benefits
100% paid parental leave for all new parents with eligible tenure
Building Healthy Families program if enrolled through Medical plan
Time Off to Recharge
Generous Paid Time Off (PTO) policy
9 company holidays plus 1 floating holiday
Extras that Make Life Easier
College savings and student loan repayment assistance
Monthly cell phone stipend
Access to wellness programs at no cost if enrolled through Medical plan, including:
Gym membership reimbursement
LiveHealth Online virtual care
Personalized support from a Well-being Coach
Employee Assistance Program at no cost
Free confidential counseling and emotional support services
On-demand access to Emotional Well-being resources (ranging from relaxation techniques to stress management)