Paid Social Media Manager

Go Fish Digital

About The Position

You’ll own the day-to-day performance and optimization of paid social campaigns for a portfolio of primarily eCommerce and DTC clients, with occasional lead generation accounts. This role is rooted in strong performance media execution - driving revenue, improving efficiency, and scaling campaigns across platforms like Meta, TikTok, Pinterest, Reddit, Snapchat, and LinkedIn. You’ll translate client business goals into full-funnel paid social strategies, balancing prospecting, retargeting, and creative testing to drive measurable growth. While the core of this role is performance-focused, you’ll also be expected to think holistically about the funnel - understanding how discovery, consideration, and conversion efforts work together and how paid social integrates into a broader digital ecosystem. You’ll collaborate cross-functionally with Creative, Client Strategy, SEO, and broader Paid Media teams to execute integrated campaigns, while maintaining a strong hands-on understanding of campaign builds, optimizations, testing, and reporting, and collaborating with ad operation support teams to ensure high-quality execution at scale.. As a client-facing contributor, you’ll help communicate performance insights, testing learnings, and strategic recommendations that drive smarter investment decisions. Additionally, you may support paid social efforts tied to Social Commerce initiatives (such as TikTok Shop and GMV Max programs), helping connect paid media activation to conversion pathways and platform-native shopping experiences.

Requirements

3–5 years of hands-on paid social experience (agency experience strongly preferred)
Proven experience managing performance-focused campaigns for eCommerce, DTC, and/or lead generation brands
Strong platform expertise in Meta and TikTok, with working knowledge of Pinterest, Reddit, Snapchat, and LinkedIn
A true “hands-on keyboard” mindset with the ability to both strategize and execute at a high level
Understanding of full-funnel paid social strategy, including prospecting, retargeting, and lifecycle-aligned activations
Ability to connect paid social performance to broader business goals such as revenue growth, LTV, and customer acquisition efficiency
Comfort balancing immediate performance goals with longer-term testing and funnel development
Curiosity around evolving paid social trends, platform updates, and emerging social commerce opportunities
Strong analytical mindset with the ability to interpret data and translate it into actionable optimizations
Experience using GA4, platform analytics, and reporting tools to evaluate campaign performance
Familiarity with attribution models, lift studies, incrementality concepts, and modern measurement approaches (MTA, MMM exposure is a plus)
High attention to detail with strong QA habits and data accuracy standards
Experience running campaigns that drive on-platform or social commerce outcomes (e.g., TikTok Shop, catalog sales, conversion-focused flows)
Understanding of how paid media supports platform-native shopping experiences and conversion ecosystems
Comfort working in fast-evolving ad environments, including beta features and new ad products
Familiarity with catalog-driven advertising, feed-based campaigns, and platform-native shopping formats
Clear and confident communicator in client-facing and internal environments
Ability to explain performance trends, testing insights, and optimization strategies in a digestible way
Strong organizational skills and ability to manage multiple deadlines and priorities
Collaborative, proactive, and solutions-oriented mindset

Nice To Haves

Experience supporting Social Commerce programs (TikTok Shop, GMV Max, affiliate + paid integration, etc.)
Exposure to server-side tracking, CAPI, or advanced conversion tracking setups
Experience with third-party attribution or measurement tools (Fospha, Northbeam, Triple Whale, Haus, etc.)
Prior experience mentoring junior team members or contributing to internal best practices
Familiarity with eCommerce platforms (Shopify, WooCommerce, etc.) and conversion-focused campaign structures

Responsibilities

Building, launching, and managing paid social campaigns across Meta, TikTok, Pinterest, Reddit, Snapchat, and LinkedIn
Structuring full-funnel campaign architectures with a strong emphasis on performance and conversion outcomes
Managing budgets, pacing, bid strategies, and spend allocation decisions to maximize efficiency and scalable growth
Supporting paid social programs tied to Social Commerce initiatives (e.g., TikTok Ads driving to TikTok Shop, GMV Max-style approaches)
Monitoring performance daily and proactively optimizing campaigns based on KPIs such as ROAS, CPA, CAC, CVR, and revenue
Designing and executing structured A/B tests across creative, audiences, placements, and funnel stages
Iterating on campaign structure, creative hooks, and audience strategies based on performance signals
Documenting test learnings and scaling high-performing tactics across accounts
Analyzing platform data, GA4, and attribution tools to evaluate performance and inform optimization decisions
Supporting measurement best practices including pixel tracking, CAPI where applicable, and clean campaign tagging
Translating performance data into actionable insights and clear next-step recommendations
Contributing to incrementality thinking, lift studies, attribution models (MTA/MMM exposure), and cross-channel performance interpretation
Partnering closely with Creative teams to develop and iterate on social-first, performance-driven ad concepts
Providing creative feedback rooted in performance data (hooks, formats, messaging, thumbstop rate, etc.)
Collaborating with Client Strategy, SEO, and Paid Media teams to ensure paid social aligns with broader marketing goals
Supporting integrated campaign planning that connects paid social to lifecycle, retention, and broader funnel initiatives
Owning performance outcomes for assigned accounts, including strategic direction, optimization priorities, and execution quality across internal and support teams
Participating in client calls and performance discussions as a trusted executional lead
Preparing reporting insights, optimization rationales, and testing updates for internal and client stakeholders
Managing multiple client accounts simultaneously with strong organization and prioritization
Building trust through proactive communication, accountability, and consistent delivery of high-quality work