Paid Social Media Intern

Strategic America•West Des Moines, IA

1d•$17•Remote

About The Position

We are seeking a detail-oriented and analytical SEM & Programmatic Vendor Intern to support our Paid Media team in executing and optimizing digital advertising campaigns across search and programmatic platforms. This role is ideal for someone interested in performance marketing, data analysis, and emerging ad technologies (AI, automation, audience targeting). You’ll gain hands-on experience working with enterprise-level campaigns and industry tools while learning how paid media drives measurable business outcomes.

Requirements

Currently pursuing a degree in Marketing, Advertising, Business, Analytics, or related field
Strong interest in social media and digital advertising
Comfortable working in Excel / Google Sheets (basic formulas preferred)
Strong attention to detail and organization skills
Ability to manage multiple tasks and deadlines

Nice To Haves

Familiarity with Meta Ads Manager or other social platforms
Understanding of paid vs. organic social strategies
Experience with content creation or social media management

Responsibilities

Assist in building and launching campaigns across: Meta Ads Manager (Facebook & Instagram) Pinterest Ads Snapchat Ads
Support campaign structure development (objectives, audiences, placements)
Help implement tracking (pixels, conversion events, UTMs)
Assist in organizing and trafficking creative assets (video, static, carousel)
Partner with internal teams to ensure ads align with campaign goals
Learn how creative impacts performance across platforms
Help QA ads for accuracy before launch
Pull performance data from platforms and tools
Assist in reporting on key metrics such as: Cost-per-lead (CPL) Click-through rate (CTR) Conversion rate (CVR) Engagement rate
Help identify trends and performance insights
Support campaign optimizations, including: Budget reallocations Audience refinement (lookalikes, interest targeting) Creative testing (A/B testing formats and messaging)
Assist in analyzing which creatives and audiences drive the best results
Work with internal teams to: Secure access to ad accounts Ensure proper pixel and event tracking Troubleshoot campaign delivery issues
Learn best practices for scaling campaigns efficiently across platforms
Gain exposure to platform automation tools: Meta Advantage+ campaigns Algorithmic audience expansion
Assist in testing new features and identifying opportunities to improve performance
Stay up to date on social platform trends and ad innovations