Paid Media Intern

Sally Beauty Holdings • Plano, TX

7d • Hybrid

About The Position

This person will support the paid media team by using performance data and testing insights to help answer business questions and identify opportunities to optimize media investment and creative performance. Close collaboration with internal marketing, creative, and merchandising partners is critical to ensure paid media insights align with brand priorities, product launches, and promotional strategies. Analytical curiosity, attention to detail, and the ability to interpret and summarize meaningful paid media metrics to inform optimization recommendations are essential to the role. This position is hybrid, working onsite at the SBH Support Center, located in Legacy West, Plano, TX.

Requirements

• Basic understanding of digital marketing and paid media concepts (e.g., social ads, search ads, ecommerce marketing).
• Familiarity with common marketing metrics such as impressions, clicks, CTR, co Awareness of social media platforms and digital trends (Instagram, TikTok, Google, etc.).
• Introductory knowledge of data analysis concepts and marketing funnels.
• Interest in beauty, retail, or consumer brands (hair care, hair color, nail care, etc.).nversion rate, CPA, and ROAS.

Responsibilities

• Analyze paid media performance data to identify trends, insights, and opportunities for optimization.
• Support testing and learning initiatives by evaluating results across creative, messaging, formats, and investment levels.
• Assist with organizing and summarizing campaign results, insights, and learnings for internal teams.
• Assist in developing data-driven recommendations to improve media efficiency and campaign effectiveness.
• Help translate data into clear insights and summaries for internal marketing, creative, and leadership teams.
• Conduct competitive, category, and consumer research to support strategic decision-making.
• Support forecasting, pacing reviews, and post-campaign analysis in partnership with internal teams and external agencies.
• Help organize test results and document learnings to inform future media strategies.

What This Job Offers

• Career Level: Intern
• Education Level: No Education Listed