Paid Search Specialist

Outshine

8h•$65,500 - $80,000•Hybrid

About The Position

In this role, you’ll manage and optimize search programs for some of the world’s leading B2B SaaS companies. Here you'll have the opportunity to test new strategies, experiment within platforms, and continuously improve campaign performance. We’re looking for someone who enjoys digging into campaign data, challenging assumptions, and pushing platforms to perform better. This role is ideal for a specialist who views paid search as a craft and is motivated to deliver measurable results for clients. Our team is primarily based in Halifax, Nova Scotia, but we encourage candidates from across Canada to apply. The successful candidate can expect to earn between $65,500-$80,000 CAD/year, depending upon relevant skills and experience, as part of a complete, competitive package. With expertise across platforms like Google Search, Display, Discovery, YouTube, and Microsoft Ads, you'll drive impactful paid search advertising initiatives.

Requirements

3+ years experience in paid search digital advertising and measurement platforms, including Google Ads, Display, Discovery, YouTube, and Microsoft Ads
Experience ramping up quickly, delivering impact
Experience managing complex projects and fostering relationships with clients and stakeholders

Nice To Haves

Experience working within paid social advertising platforms (Meta and LinkedIn) is an asset
Experience in B2B or SaaS marketing is an asset
Experience in an advertising or marketing agency is an asset
Knowledge of modern CRM/marketing automation tools, such as HubSpot and Salesforce, is also an asset

Responsibilities

Campaign strategy & planning. You develop paid search strategies based on client goals and needs, audience research, and competitive analysis.
Ad & budget management. You adjust tactics and budgets to optimize clients’ campaigns to reach and deliver against goals.
Testing & optimization. To refine results, you test different ad copies, bids, and targeting options (like location, demographics, and timing).
Performance analysis. Leveraging analytics tools (e.g., Google Analytics, Google Ads, Looker), you track campaign performance, measure KPIs, and identify trends. You create reports to help clients understand ROI and campaign effectiveness.
Client service. As one of the go-to contacts for your clients, you build trust and rapport by meeting deadlines, proactively problem-solving, and conveying information clearly.
Communication & collaboration. You focus on building strong and trusting relationships with your internal teams and client partners.
Knowledge sharing. You’re an active contributor to your broader teams and inspire continuous learning and development through sharing ideas, research, and skills.

Benefits

Competitive vacation time, your birthday off, and two days/year of volunteer paid time off
Family or single enrolment in our group health and dental plan (we pay 80%, you pay 20%)
Additional health benefits, including a $350/year wellness budget, an employee assistance program, and flexible working hours
RRSP matching up to 3% of your salary
Extensive training opportunities, both internal (i.e. mentorship program) and external (i.e. individual allowances for attending conferences, participating in relevant courses, etc.)
Monthly cell phone allowance
Parental leave support and benefits, including a 100% salary top-up for the first 12 weeks of leave and uninterrupted access to health and dental benefits
An allowance to set up your home workspace
Opportunities for team connection, including two in-person team-wide events each year (onsite in the Spring and offsite in the Fall), as well as online opportunities (virtual trivia, meditation hours, cooking classes, and more)
A best-in-class tech stack, including Slack, Zoom, Looker, Asana, and Loom
A comprehensive, virtual onboarding experience intended to introduce colleagues to our work and each other