Paid Search (SEM) Manager

Bisk•Tampa, FL

13d

About The Position

Bisk is seeking a proactive, energetic, and data-driven Paid Search Manager to own paid search strategy and execution for our university partners. This role is responsible for driving qualified leads and enrolled students through effective budget management, performance optimization, and measurement across Google Ads and other applicable search platforms. The Paid Search Manager is a hands-on practitioner who partners closely with SEO, analytics, web, creative, BI, technology, and enrollment teams to improve full-funnel performance, including lead quality, lead-to-enrollment (L2E), CPA, and enrollment volume. In addition to campaign execution, this role supports the development of the SEM team by staying current on industry trends, sharing best practices, and contributing to the growth of team members’ skills and careers. The Paid Search Manager will also play a key role in leveraging search engine account representatives as strategic partners to improve performance and increase revenue. If you are driven by results, enjoy helping others succeed, and thrive in a fast-paced, collaborative environment, Bisk offers the opportunity to make a meaningful impact.

Requirements

8+ years managing SEM programs with meaningful monthly spend and multiple campaigns/ad groups, including ongoing optimization at scale.
Demonstrated impact on CPL/CPA and downstream conversion (not just clicks).
Advanced proficiency in Google Ads and strong working knowledge of GA4 and Google Tag Manager.
Experience with offline conversion imports and CRM-connected measurement.
Strong analytical capability and comfort with ambiguity, including forecasting, experimentation, and causal reasoning.
Ability to communicate results and decisions to non-technical stakeholders.
Proven operational discipline: documentation, QA checklists, tracking validation, and repeatable optimization routines.
High attention to detail with budgets and measurement.
Google Ads, GA4, Google Tag Manager, Looker Studio (or BI equivalent).
Keyword and competitive tools (e.g., SEMrush, Ahrefs, Similarweb) as available.
CRM and marketing automation ecosystems used for lead management and offline conversion feedback loops.
Call tracking and form analytics tools as applicable.

Responsibilities

Develop and execute SEM strategy by program, audience, and funnel stage, balancing scale and efficiency.
Drive performance against CPL, CPA, L2E, and enrollment targets.
Build, launch, and optimize campaigns (Search, Performance Max where appropriate, remarketing/search retargeting, and DSAs as relevant).
Maintain rigorous keyword, match type, query mining, and negative keyword hygiene.
Own account structure, naming conventions, and experimentation roadmap.
Run ongoing tests across bidding, creative, landing pages, audiences, and geo/device/dayparting.
Lead conversion rate optimization partnership with landing page owners.
Translate insights into requirements for page layout, messaging, forms, and speed improvements.
Manage budgets, forecasting, pacing, and scenario planning by program and seasonality.
Communicate tradeoffs clearly when shifting spend across programs and markets.
Ensure tracking integrity across pixels, offline conversion imports, enhanced conversions, call tracking, and CRM integrations.
Maintain high confidence in attribution and reporting.
Create and optimize ad copy, display creative, and other content as needed.
Partner with SEO leads on keyword intelligence, intent modeling, and content/landing page opportunities.
Use SEM query data to inform SEO content priorities and vice versa.
Coordinate with web and analytics teams on site updates that affect crawlability, indexing, and conversion performance.
Align launch timing and measurement plans for major site or platform changes.
Support platform migrations or major web changes by validating tracking, preserving performance-critical paths, and monitoring post-launch volatility.
Build contingency plans to protect lead flow during transitions.