Paid Search Manager
About The Position
At Gexa Energy, a NextEra Energy Resources company, we provide reliable low-cost energy solutions. Focused on customer satisfaction, we offer innovative electricity plans tailored to the diverse needs of Texas homes and businesses. If you're passionate about making a difference in the energy industry and delivering exceptional customer experiences, join our team today. Position Specific Description Come join our marketing team! We are seeking an experienced Paid Search Manager to lead online acquisition sales growth for our residential segment. This position will reside at our Houston, TX office and be responsible for developing and implementing strategies, tactics and campaigns to drive digital sales performance improvements In this hands-on role, the Paid Search manager will: Own, develop and manage our paid search strategies and external paid search agency Manage, measure and evaluate paid search agency performance Collaborate with analytics teams and external resources to drive data and insights improvements Partner with the agency and analytics teams to deliver in-depth reporting, analysis, and insights to key stakeholders, providing an explanation of what is occurring in the paid search space Oversee and drive ongoing optimization efforts to meet sales and cost per acquisition (CPA) targets Collaborate with and advise agency partners on keyword analysis, bid management, negative keyword strategies, ad creative and landing page strategy Have the capability to manage paid search campaigns internally This individual must have strong, practical working experience managing paid search campaigns, including strategy, configuration, and optimization. The ideal candidate will have agency experience, as well as in-house marketing experience managing outside agencies. This position reports to the Director of Marketing and has direct oversight of digital agency partners to drive business performance. Must have demonstrated strong written and oral communication skills. Must have demonstrated experience driving paid search leads and sales growth for a recurring service model category and/or eCommerce Ability to analyze ad platform and web analytics reporting to drive performance improvements Experience working with creative services to produce compelling and results-driven ad copy and landing pages Strong attention to detail Must be comfortable with ambiguity Must be a self-starter Must be comfortable leading strategy and then rolling up your sleeves to activate programs Experience with developing and managing to a budget Agency experience & agency management experience both preferred Google AdWords Certification a plus Google Analytics Certification a plus Job Overview
Requirements
- Must have demonstrated strong written and oral communication skills.
- Must have demonstrated experience driving paid search leads and sales growth for a recurring service model category and/or eCommerce
- Ability to analyze ad platform and web analytics reporting to drive performance improvements
- Experience working with creative services to produce compelling and results-driven ad copy and landing pages
- Strong attention to detail
- Must be comfortable with ambiguity
- Must be a self-starter
- Must be comfortable leading strategy and then rolling up your sleeves to activate programs
- Experience with developing and managing to a budget
- This individual must have strong, practical working experience managing paid search campaigns, including strategy, configuration, and optimization.
Nice To Haves
- Agency experience & agency management experience both preferred
- Google AdWords Certification a plus
- Google Analytics Certification a plus
Responsibilities
- Own, develop and manage our paid search strategies and external paid search agency
- Manage, measure and evaluate paid search agency performance
- Collaborate with analytics teams and external resources to drive data and insights improvements
- Partner with the agency and analytics teams to deliver in-depth reporting, analysis, and insights to key stakeholders, providing an explanation of what is occurring in the paid search space
- Oversee and drive ongoing optimization efforts to meet sales and cost per acquisition (CPA) targets
- Collaborate with and advise agency partners on keyword analysis, bid management, negative keyword strategies, ad creative and landing page strategy
- Have the capability to manage paid search campaigns internally
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Industry
Utilities
Education Level
No Education Listed
Number of Employees
5,001-10,000 employees
