Associate, Paid Search

Tapestry•New York, NY

1d•$68,000 - $85,000•Hybrid

About The Position

kate spade new york is looking for a Media Associate to manage Paid Search channel. This role will lead execution of the overall strategy to drive sales, increase ROAS, and fuel new customer growth. This position will report directly into the Sr. Manager, Demand Capture (performance) to build a best-in-class marketing strategy, ensuring all aspects of media activations are executed with excellence, including working collaboratively across internal teams (buying, site, creative) and external teams (marketing agencies, vendors, partners). The successful individual will leverage their proficiency in marketing to...

Requirements

Bachelor’s Degree or an equivalent combination of education and work experience will be considered.
2+ years of specialized experience and expertise within paid search, ideally with a recognized brand in retail/fashion or at an agency
Expertise in standard industry reporting and key paid search tools, i.e. Google Analytics
Require Google ads Search & Shopping ads certificate
Ability to understand all key marketing metrics and paid search sub-tactics performance
Analytical mindset with strong ability to interpret data and surface insights
Demonstrated ability to collaborate with, consult with, and influence cross-functionally.
Aptitude for translating marketing plans and outcomes into clear, concise calendars/recaps.
Ability to convey and connect both technical concepts and business context.
Comfortable working with ambiguity and a bias for action.
Strong verbal and written communication skills.
Excellent organizational skills are a must.

Responsibilities

Strategy Execution: support Sr. Manager, Demand Capture (performance) in designing and executing paid search initiatives focused on improving ROAS, driving incremental growth, and new customer acquisition
Management & Quality Control: monitor paid search campaigns across Google and Microsoft, perform daily QA, monitor budgets & test, and provide sub-tactics optimization recommendation
Trafficking: Contribute to the process of briefing and approving creative assets through the creative team. Manage asset trafficking documents and calendars, assuring all promo creatives are accounted for and executed properly
Reporting: provide weekly, monthly and quarterly recap of channel performance and key learnings
Accruals & Invoices: support Sr. Manager, Demand Capture (performance) on monthly and quarterly financial accrual and invoicing submission processes – with the ability to reconcile any variances between budgets and invoices
Cross-functional collaboration: collaborate with internal team for all launches and promotional activity. Act as a liaison with external vendors and agencies to proactively keep ahead of timelines, deliverables, and communications