Associate Director, Paid Search

IPG Mediabrands•New York, NY

13d

About The Position

Who you are: You are eager to challenge the digital norms and are hungry to create industry-leading campaign strategies An expert in SEM marketing, you are excited by new data sets, signals, and metrics. You enjoy brainstorming new ideas and reviewing data with serious rigor. You take pride in building and growing strong client relationships while providing strategic direction to your account teams, ensuring the health of SEM accounts while helping to nurture and develop your staff.

Requirements

Substantial experience with within an agency environment required
Expert in Google, Bing, and other search partners
Advanced/Cutting Edge knowledge of at least two bidding platforms such as Marin, Kenshoo or SA360
Polished presence and presentations skills (presentation will be required)
Excellent writing skills with an attention to detail
Mastery of Microsoft Excel is required
Working knowledge of Word, and PowerPoint
Ability to multitask and handle other duties as assigned

Nice To Haves

Substantial managerial experience preferred

Responsibilities

Liaison between search and cross functional teams to help contribute towards a multi-channel approach/strategy
Accountability for team development; this includes utilizing organizational tools such as L&D, creating internal opportunity for staff, maintaining positive morale
Establish current and long-term goals and objectives for responsible accounts, subject to approval by the Director
Responsible for management of direct reports as well as overall development and success of the team
Translate briefs into strategy; Work with Manager/Sr. Specialist to execute on that strategy; Monitor success and drive pivots as needed based on performance and ability to reach brand goals
Lead tests & learns with expectation that these will be scalable across the client’s accounts. Expectation is also that these are shared out wider with KINESSO team
Continual evaluation of search marketing strategies to identify opportunity for competitive advantage for KINESSO
Master, identify and communicate trends in search and client industries
Create and present case studies, POVs, etc.
Experience analyzing multi-touch attribution reports (Nielsen, IRI, etc.)
Analyze search planning budgets, of assigned accounts, to identify strengths and weaknesses and ensures proper financial allocation