Paid Search Specialist
About The Position
The Paid Search Specialist supports execution of search advertising campaigns for their clients. They will be in a primary support role for the Paid Search team and integrated in the daily optimization of client accounts. The goal for this position is to support the larger Paid Search team in achieving and exceeding client goals through executing best-in-class Paid Search practices. The Paid Search Specialist has experience working daily on Paid Search accounts across multiple verticals. They are very familiar with Google Ads platform and how to launch new keywords/ads, pull reports, perform search query reports, implement A/B tests, and perform audits when troubleshooting. They report to the Paid Search Manager.
Requirements
- 2+ years related work experience with managing Paid Search/PPC campaigns on Google and Bing
- Bachelor’s Degree or equivalent work experience
- Strong analytical skills with proficiency in Microsoft Excel
- Experience with Google Ads, Bing Ads, Google Analytics, SearchAds360, DoubleClick Manager, Kenshoo, Marin, etc.
Nice To Haves
- Experience with retail or service Paid Search accounts, agency experience
- This position is preferred to be local in the Dallas, TX area, but we are open to considering remote employees. Local and remote employees will be expected to travel for internal or client meetings up to 10% of the time.
Responsibilities
- Assists in the management and optimization of Paid Search accounts for clients across retail, services, and QSR verticals
- Responsible for executing maintenance on the accounts, including building keywords, creating ads, launching promotions, a/b testing, budget management and bid management
- Set up campaigns to include tracking for performance against targets and making optimizations consistently
- Pulling data, performing analysis and preparing weekly reports for clients
- Supports day-to-day communication with team, vendors and clients
- When applicable, is responsible for feed management, cleansing and optimizations for Google Shopping
- Executes and reports out on testing strategies and optimizations to improve campaign performance
- Troubleshoots issues
- Understands clients business goals and utilizes that as a guiding light in prioritizing activities on the account
- Stays abreast of new products and updates within Google and Bing’s advertising platforms
- Works daily in platforms such as Google Ads, Bing Ads, Kenshoo, SearchAds360, etc
- Works as a part of the larger Paid Search team; participates in team meetings and brainstorms
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
