PAID SEARCH ASSOCIATE DIRECTOR

Lamark Media•Boca Raton, FL

About The Position

Lamark Media (“Lamark”) is an integrated digital marketing firm driven by a simple philosophy: create extraordinary marketing campaigns that yield positive, measurable results for their clients and strategic partners. Lamark’s methodology is to create a custom omni-channel strategy that leverages digital marketing assets like a portfolio which can be measured, optimized, and scaled for long-term success. The company was founded in 2009 with the vision of developing a full-service platform that provides a comprehensive suite of digital marketing services in-house with an agnostic approach to driving growth. Our mission is to create more value for others. Our core values inspire us to over-deliver on expectations and to create more success for the partners we serve. Join our team of smart, passionate, collaborative, results-driven do-ers. We work hard every day to deliver remarkable experiences to our clients, and ultimately, their customers. PAID SEARCH ASSOCIATE DIRECTOR As an Associate Director, you own the strategic quality, performance outcomes, and team development across a defined book of business. You provide strategic direction and operational leadership for pod structures consisting of Managers and Specialists, ensuring best-in-class paid search execution, innovation, and scalability. This role is designed for a senior leader who thrives at the intersection of people leadership, platform expertise, and systems thinking, and who wants to help modernize and elevate a paid search organization.

Requirements

7+ years of progressive experience in paid search and performance media, including leadership responsibility over accounts, teams, or pods.
Advanced platform expertise across Google Ads and Microsoft Ads, including complex account structures, Shopping/feed-driven programs, automation, and AI-driven campaign types (e.g., PMax, Demand Gen).
Strategic audience and intent modeling experience, including first-party data activation, signal layering, and audience strategy aligned to full-funnel objectives.
Data-driven decision-making at scale, with the ability to interpret performance across large datasets and translate insights into clear strategic actions.
Strong measurement and analytics fluency, including Google Analytics (GA4), conversion tracking, attribution models, and performance diagnostics (e.g., CPC, CPA, ROAS, incrementality).
Forecasting and budget management experience, including pacing, scenario planning, and performance projection tied to client goals and profitability.
Operational and systems thinking, with experience implementing or contributing to automation, scripts, dashboards, QA processes, or standardized workflows.
Cross-functional leadership experience, partnering with Client Services, analytics, creative, and product teams to deliver integrated, scalable solutions.
Executive-level communication and presentation skills, with a proven ability to confidently present strategy, performance, and recommendations to senior client stakeholders.
Client trust and relationship leadership, including ownership of escalations, performance narratives, and long-term roadmap discussions.
Demonstrated experience developing people, including mentoring, coaching, performance management, and supporting career progression.
Ability to evaluate and optimize campaign performance holistically, balancing efficiency, scale, experimentation, and long-term growth (e.g., ROAS, LTV, incrementality, retention).

Responsibilities

Own the strategic direction, performance outcomes, and execution quality of all accounts within your pod.
Set clear account-level and pod-level strategy, ensuring alignment to client business goals and agency standards.
Serve as a senior escalation point for complex performance, platform, or client challenges.
Translate performance data into clear, executive-level narratives that reinforce client trust and retention.
Lead people management, performance reviews, coaching, and career pathing for a cross-functional team of Managers and Specialists.
Build succession plans and actively develop future leaders through mentorship and promotion readiness.
Foster a high-accountability, high-support culture focused on continuous improvement and strategic thinking.
Drive operational leverage through process standardization, automation, and tooling (e.g., scripts, dashboards, QA frameworks).
Improve forecasting accuracy, budget fluidity, and performance visibility in partnership with analytics and leadership.
Ensure alignment between Client Services and Paid Search teams to support scalable, profitable growth.
Establish points of view on platform changes (e.g., PMax, AI bidding, Demand Gen, privacy shifts) and translate them into actionable team guidance.
Lead structured testing frameworks and experimentation to move beyond “best practices” toward differentiated performance.
Pilot and help productize new tools, workflows, and service offerings that improve results and margin.
Surface trends, insights, and risks across accounts to inform department-wide strategy and improvements.
Contribute to department-level forecasting, resourcing, and capacity planning.
Partner cross-functionally to support innovation, efficiency, and long-term growth.

Benefits

Incredible company culture - we are passionate about the impact we make every day; we balance freedom with responsibility, and we aim for a consultative, transparent, and communicative approach in both our internal and client relationships
Diverse and forward-thinking environment
Great career growth opportunity—you’ll have direct access to agency leadership
Company-assisted medical insurance programs, life insurance, optional vision and dental insurance programs, and short-term and long-term disability offered
401(k) with employer matching
Company events and industry conferences

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