Paid Search Analyst

Punch List Digital

23h

About The Position

As a Paid Search Analyst at Reunion Marketing, you will be responsible for developing, managing, and optimizing paid search and social media campaigns. Your role will focus on generating quality leads and delivering measurable outcomes through strategic planning, performance analysis, and effective client communication. You will work collaboratively with internal and external teams to align campaign efforts with both client objectives and our broader marketing strategies.

Requirements

• Bachelor’s Degree in Marketing, Business, or a related field.
• Minimum of 1 year of direct experience in digital marketing with a focus on paid search and social media campaigns, preferably within local or service-based businesses.
• Proficient in managing Google Ads, Bing Ads, Facebook Ads, and Instagram Ads.
• Strong data analysis capabilities, with the ability to derive actionable insights from campaign performance metrics.
• Strategic Thinking: Ability to design and implement campaigns that align with broader business objectives.
• Effective Communication: Excellent written and verbal skills to articulate insights and recommendations clearly.
• Multi-tasking and Adaptability: Proven ability to manage multiple campaigns in a fast-paced, dynamic environment.
• Collaborative Spirit: Experience working with cross-functional teams to deliver integrated marketing solutions.

Nice To Haves

• Experience with digital marketing tools including GA4, GTM, and GSC is a plus.
• Familiarity with SEO and DNI principles.

Responsibilities

• Develop, execute, and optimize paid search campaigns on Google Ads and Bing Ads, tailored specifically for the home services sector.
• Create and manage targeted paid social media campaigns on platforms such as Facebook and Instagram, emphasizing local lead generation.
• Utilize multivariate testing (A/B) and data analysis to continuously improve campaign performance.
• Define campaign goals and monitor key performance metrics, including cost per lead (CPL) and lead-to-booking conversion rates.
• Analyze campaign data to provide actionable insights and data-driven recommendations.
• Produce detailed performance reports, highlighting critical metrics for home services businesses.
• Present insights and strategic recommendations to both internal teams and clients on a bi-weekly to monthly basis.
• Oversee daily and monthly campaign budgets to ensure optimal ROI while maintaining budget adherence.
• Work closely with content strategists, designers, and client success teams to create cohesive marketing strategies.
• Develop innovative advertising strategies and identify areas for efficiency improvement within campaigns.
• Conduct regular audits using tools such as GA4, GTM, and GSC to ensure compliance with best practices and optimize conversion rates.
• Engage with clients during onboarding and throughout campaign execution, ensuring alignment with their unique business needs and objectives.
• Build and maintain strategic relationships to support high client retention rates.

Benefits

• Innovative Environment: Work with a team that values creativity and data-driven strategy in the digital marketing space.
• Career Growth: Opportunity to enhance your skills and advance your career in a fast-paced, evolving industry.
• Client Impact: Play a pivotal role in driving success for leading home services brands through effective digital campaigns.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level