Paid Media Specialist Senior: Marketing Department
About The Position
The Senior Paid Media Specialist is responsible for planning, executing, and optimizing paid advertising campaignsacross digital platforms. High expertise in paid media strategies will allow us to effectively reach target audiences,drive brand awareness, and generate qualified leads. This role will have a strong background in paid mediamanagement, driving ROI, and a passion for delivering measurable results. The Senior Paid Media Specialist has aproven track record of developing and executing successful marketing strategies. Develop and implement paid media strategies specifically tailored to healthcare, aligning with marketinggoals/objectives. Plan, execute, and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads,Instagram, LinkedIn Ads, and other relevant digital channels. Conduct thorough keyword research and audience analysis to identify target keywords, demographics, andinterests for effective campaign targeting. Create compelling ad copy and visual assets that align with brand voice and resonates with our target audience.Adheres to healthcare regulations/privacy guidelines. Monitor/analyze campaign performance metrics, such as click-through rates (CTR), conversion rates, and returnon ad spend (ROAS). Identify optimization opportunities, drives continuous improvement. Perform A/B testing on ad creatives, landing pages, and campaign elements to maximize performance andensure optimal user experience. Collaborate across teams to align messaging and creative assets with overall marketing campaigns/initiatives. Stays updated on trends, emerging platforms, and best practices in paid media management, specifically withinhealthcare. Conduct competitive analysis/market research. Identify opportunities for campaign differentiation/innovation. Manage/allocate the paid media budget, ensuring maximum ROI and adherence to financial targets. Current and informed on compliance requirements/legal restrictions related to paid advertising in healthcare. Collaborate with external agencies, vendors, and partners to support paid media initiatives and leverage theirexpertise. Generate regular reports/insights on campaign performance, providing actionable recommendations foroptimization and future strategy. Performs other duties as assigned.
Responsibilities
- Develop and implement paid media strategies specifically tailored to healthcare, aligning with marketinggoals/objectives.
- Plan, execute, and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads,Instagram, LinkedIn Ads, and other relevant digital channels.
- Conduct thorough keyword research and audience analysis to identify target keywords, demographics, andinterests for effective campaign targeting.
- Create compelling ad copy and visual assets that align with brand voice and resonates with our target audience.Adheres to healthcare regulations/privacy guidelines.
- Monitor/analyze campaign performance metrics, such as click-through rates (CTR), conversion rates, and returnon ad spend (ROAS). Identify optimization opportunities, drives continuous improvement.
- Perform A/B testing on ad creatives, landing pages, and campaign elements to maximize performance andensure optimal user experience.
- Collaborate across teams to align messaging and creative assets with overall marketing campaigns/initiatives.
- Stays updated on trends, emerging platforms, and best practices in paid media management, specifically withinhealthcare.
- Conduct competitive analysis/market research. Identify opportunities for campaign differentiation/innovation.
- Manage/allocate the paid media budget, ensuring maximum ROI and adherence to financial targets.
- Current and informed on compliance requirements/legal restrictions related to paid advertising in healthcare.
- Collaborate with external agencies, vendors, and partners to support paid media initiatives and leverage theirexpertise.
- Generate regular reports/insights on campaign performance, providing actionable recommendations foroptimization and future strategy.
- Performs other duties as assigned.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
5,001-10,000 employees
