Paid Media Specialist -Programmatic & Display
About The Position
For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. Annually, we host more than 160 million guests, promote more than 10,000 shows and present more than 22,000 events around the world. We are committed to innovation, artistry, and community, and leverage the power of our 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and global sponsorship activations, to create memorable moments that give the world reason to cheer. Our business is interwoven with the human mind and heart, and we strive to build a diverse and inclusive company that reflects the artists, athletes, and fans that we host; reach beyond traditional boundaries to support the communities in which we operate; and minimize our impact on the environment by adopting sustainable practices throughout our business operations. If you want to be challenged to up your game and make a difference, then join us in giving the world reason to cheer! Job Summary The Paid Media Specialist will support campaign execution, ad management, and performance optimization to increase ticket sales and revenue for AEG Presents portfolio events. This individual primarily collaborates with the media team, marketers, and external media partners to fulfill campaign needs involving quality assurance for strategy, creative, audience targeting, and performance measurement.
Requirements
- BA/BS Degree (4-year) In Marketing or related field
- 2-4 years Of related work experience
- 2+ year of experience executing paid campaigns in agency or brand capacity.
- Proficient in using Excel, analyzing datasets, and developing insights to provide actionable recommendations to stakeholders.
- Detail oriented, with the ability to prioritize and manage a high volume of campaigns and communications in a fast-paced environment.
- Strong verbal and written communication skills with ability to present information to a variety of audiences.
- Proven technical knowledge and ability to learn new tools quickly.
Nice To Haves
- Passion for live events is preferred.
Responsibilities
- Execute and manage paid media campaigns across Programmatic platforms, ensuring targeting tactics are optimized against relevant performance objectives.
- Oversee operational and project management tasks (e.g., QA ad deliverables, creative trafficking, measurement implementation, etc.) while enforcing workflow processes to ensure campaigns are follow best practices and adhere to deadlines.
- Generate reporting for performance insight and clearly communicate results and strategic recommendations to stakeholders.
- Guide media and creative strategy, planning, and implementation of campaigns to deliver against key metrics.
- Stay up to date on media and data trends, identify testing opportunities for ad performance while strengthening relationships with media partners.
Benefits
- medical, dental and vision insurance, paid holidays, vacation and sick time, company paid basic life insurance, voluntary life insurance, parental leave, 401k Plan (with a current employer match of 3%), flexible spending and health savings account options, and wellness offerings
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
5,001-10,000 employees
