Paid Media Principal Associate| Retail Bank

Capital One • McLean, VA

2d

About The Position

Capital One, a Fortune Magazine “100 Best Companies to Work For,” is seeking an innovative Principal Associate to join our Retail Bank Marketing team. This role is responsible for driving acquisition efforts within a performance marketing team, specifically concentrated on paid search. In this role, you will have the opportunity to take your marketing, technical and strategy skills to the next level. If you enjoy staying connected to industry trends, influencing agendas, growing as a marketer, and driving business results, this is the role for you.

Requirements

• Hands on experience in paid platforms across acquisition and awareness based campaigns
• Passion for emerging trends across the digital marketing landscape
• An entrepreneurial spirit, initiative, leadership, creativity, balance of proactive and reactiveness, and drive for results
• Able to manage the details of multiple projects, deadlines, and changing priorities simultaneously while maintaining excellent and accurate work
• A curious mindset, ready to dig in on consumer attitudes/behaviors/trends and draw implications for marketing
• Highly effective communication skills with outstanding writing, editing, and presentation abilities
• Strong working knowledge of Google Suite (Sheets, Docs and Slides)
• Bachelor’s degree or military experience
• At least 5 years of experience in paid media or paid search
• At least 5 years of experience in planning, execution, and analysis of paid digital programs

Nice To Haves

• 2+ years of experience working with cross-functional teams in a matrixed environment
• 3+ years of experience in financial services marketing
• Experience managing client and partner relationships or account management
• Google and Bing Ads certified

Responsibilities

• Paid media channel performer- focused on one of our flagship products
• Ownership of paid media performance across assigned products - keeping steady pulse on performance against goals
• Proposing, vetting and validating optimization recommendations from agency partners
• Ensuring operational excellence in execution from partner agency
• Key contributor to channel level testing agenda - partnership with measurement and partner agency teams to develop storytelling deliverables
• Partnering within team to identify new partners or tactical advancements within current partner set - working to gain buy-in from key internal stakeholders and developing testing agenda to validate
• Key partner for bi-annual planning - validating and providing input into briefing and ensuring tactical pull through
• Partner with strategy and creative teams in providing creative briefing for asset development
• Stay current with all advancements in digital marketing and industry-related topics

Benefits

• Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level