Paid Media & Performance Marketing Manager (Google Ads, Meta Ads) – Automotive
About The Position
Pedder Auto Group is a growing 8-dealership automotive group in Southern California, representing leading brands including Nissan, Chrysler Dodge Jeep Ram, and Hyundai. We operate in a high-performance, data-driven environment where marketing directly impacts sales outcomes. This is an opportunity to own and scale paid media across multiple rooftops with real budget responsibility and executive visibility. We are seeking a Paid Media & Performance Manager to take full ownership of Google Ads (Search, Display, Performance Max) and Meta Ads (Facebook/Instagram) across all dealership locations. This is not an agency role—this is a hands-on, in-house position where your decisions directly impact lead volume, showroom traffic, and vehicle sales. You will act as the data-driven marketing partner to General Managers, providing clear insights, strategic direction, and performance accountability.
Requirements
- 3+ years of experience in Google Ads (Search, Display, Performance Max)
- 2+ years managing Meta Ads (Facebook & Instagram campaigns)
- Strong analytical skills with the ability to interpret data, identify trends, and drive decisions
- Proven experience managing multi-location or multi-account paid media budgets
- Excellent communication skills—able to translate data into clear business recommendations
- Google Ads Certification (Search required; Display preferred)
Nice To Haves
- Automotive dealership or OEM marketing experience (incentives, co-op, inventory-based campaigns)
- Experience with Google Vehicle Listing Ads (VLA) and Facebook Automotive Inventory Ads
- CRM and lead attribution tools (VinSolutions, DealerSocket, etc.)
- Vendor management and contract negotiation experience
Responsibilities
- Manage and optimize Google Ads and Meta Ads campaigns across 8 dealerships and multiple OEM brands
- Monitor performance daily using internal dashboards (leads, CPL, ROAS, conversions)
- Execute weekly optimizations: bidding strategy, audience targeting, creative testing, keyword refinement, negative keywords
- Build and present monthly performance reports to General Managers with clear, actionable insights
- Identify opportunities to scale high-performing campaigns and reduce wasted spend
- Evaluate and manage third-party vendors (Cars.com, AutoTrader, CarGurus) using performance data
- Recommend budget allocation and quarterly marketing strategy to executive leadership
- Stay current on Google Ads and Meta platform updates, automation, and AI-driven campaign strategies
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
Number of Employees
1-10 employees
