Paid Media Manager

LoadUp Technologies • Alpharetta, GA

7h

About The Position

We’re looking for a performance-driven marketer to lead and scale our paid media channels. You’ll manage campaigns across Google Ads, Meta, Bing, and others, optimizing performance, budgets, and creative to maximize ROAS. This role is ideal for someone who thrives in data, experimentation, and driving measurable growth.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field preferred; 5–7 years of experience managing paid media campaigns, including Google, Meta, and Bing ads, with Google Ads Certification preferred
• Strong analytical mindset with a deep understanding of attribution models, conversion tracking, and performance metrics
• Advanced proficiency with GA4, Tag Manager, and Looker Studio or similar reporting tools
• Demonstrated ability to manage large budgets and optimize spend for efficiency and growth
• Excellent project management and organizational skills with experience managing multiple campaigns and deadlines
• Collaborative communicator who works effectively across marketing, sales, and leadership teams
• Ownership mentality with the drive to manage projects independently and deliver results

Responsibilities

• Lead strategy, execution, and optimization of paid media campaigns across Google Ads, Meta, Bing, and other channels
• Manage day-to-day account operations, including budgets, pacing, keyword management, audience targeting, and A/B testing
• Continuously refine bidding strategies, ad copy, and landing page alignment to improve ROAS and lower CAC
• Develop and maintain performance dashboards and reports, translating insights into actionable recommendations
• Collaborate with creative, web, content, and automation teams to ensure alignment across messaging, tracking, and conversion goals
• Test new campaign structures, ad formats, and automation opportunities to scale profitable performance
• Stay up to date on platform updates, algorithm changes, and emerging ad trends to keep LoadUp competitive
• Support broader marketing initiatives, including seasonal campaigns, commercial lead generation, and brand awareness efforts
• Manage agency and vendor relationships as needed, ensuring consistency and accountability in performance

Benefits

• Competitive Compensation - Earn a competitive salary that rewards results and team impact.
• Comprehensive Health & Wellness Benefits – Medical, Dental, Vision, and Life Insurance coverage to support your well-being, on and off the job.
• Flexible Spending & Savings Options – Tailor your healthcare planning with FSA or HSA accounts, putting control and flexibility in your hands.
• 401(k) with 5% Company Match – Plan for the long-term, including a generous company contribution.
• Employee Recognition Program – Get rewarded and celebrated for your contributions.
• Monthly Lifestyle Stipends – Support for the essentials, or the extras, designed to enhance your everyday experience.
• Referral Rewards Program – Help us build a high-performing team and get rewarded for referring great talent.
• Growth with Purpose – We’re a scaling company where career paths evolve. You’ll have the opportunity to grow alongside the business and shape its future.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager