Paid Media Manager

TopRank Marketing•Minneapolis, MN

3d•Remote

About The Position

TopRank Marketing is looking for someone who can drive revenue growth and brand awareness through paid channels including search engines, social media platforms, CTV, display networks, video, and emerging platforms, with primary ownership of strategic oversight across a book of clients. The ideal candidate is both analytical and creative and motivated by testing, learning, and continuous improvement in a fast-paced agency environment. This is a contract-to-hire role and 100% remote. Daily responsibilities include: Cross-functional strategy & thought leadership: Act as a subject matter expert for Paid Media strategies by continually evolving our approach to best practices, vetting and partnering with new technology companies, managing planning and execution tools, and staying on top of emerging trends. Develop and drive forward multi-channel digital media strategies and roadmaps aligned with client program growth goals, with a focus on large-scale retailers and omnichannel retail use cases. Support higher level, cross-functional marketing strategy projects by providing deep media expertise Understand and find synergies across digital channels within the client mix in partnership with other team members Performance media management & execution: Lead day-to-day management and optimization of client paid programs including: Plan, execute, and manage campaigns across various channels Campaign tactics and segmentation build-out and optimization Algorithmic bid platform and manual bidding strategy and optimization Test ideation, planning, and management Custom analysis, reporting and insights Creative management and trafficking execution Budget management Optimize campaigns to improve key performance indicators such as ROAS, CPM, CTR, CPC and CAC Build and maintain team process, QA checklists, and documentation that enable consistent, scalable execution across clients and team members. Evaluate & test new opportunities, including owning new platform setup and expansion Build and deliver regular reports and creative briefs to senior executives and stakeholders Analyze performance & measure against KPIs by campaign and audience type to maximize scale within set constraints Client relationship management: Lead day-to-day management of client paid social programs including: Clearly defining program objectives, tactics and KPIs Developing and delivering client communication Build strategies for clients and lead tactical planning and execution Effectively manage & grow client relationships and establish trust and credibility Effectively influence client stakeholders to evolve strategies and measurement approach to drive enterprise impact through the paid social channels Lead and grow relationships with enterprise retail clients and retail media partners, translating their business objectives into integrated Paid Social and RMN roadmaps, test plans, and measurement frameworks. Design, implement, and continuously improve operating rhythms, workflows, and processes (e.g., status meetings, intake, prioritization, QA, documentation) that enable a high-performing and organized team.

Requirements

3+ years of experience directly responsible for Paid Media advertising programs  (including platform experience with LinkedIn, Meta, Google, TikTok and Reddit)
Great communication and extensive client management experience (internal or external)
Proven track record of success driving strong positive results through the paid channels
Strong understanding of creative best practices across placements & platforms
Proven mastery of the following: Performance-based, direct response marketing programs Execution with platform UIs and  ad serving / ad tech Experience managing multiple monthly budgets across multiple tactics / channels
Sound conceptual and analytical problem-solving skills
Desire for constant testing, improvement, and growth
Willingness to get in the weeds while keeping the big picture in mind
Strong multitasking abilities while maintaining quality
Exceptional attention to detail
Demonstrated experience building and scaling team processes and organization, including workflow design, documentation, and operating routines for paid media or digital marketing teams.
Experience with reporting & attribution tools such as Google Analytics, MTA/MMM models
Strong digital agency experience or digital lead on the client-side
Experience leading paid media programs for B2B brands

Nice To Haves

Hands-on experience with activations including planning, activation, and measurement
Bid technology platform experience
Omnichannel experience

Responsibilities

Cross-functional strategy & thought leadership: Act as a subject matter expert for Paid Media strategies by continually evolving our approach to best practices, vetting and partnering with new technology companies, managing planning and execution tools, and staying on top of emerging trends.
Develop and drive forward multi-channel digital media strategies and roadmaps aligned with client program growth goals, with a focus on large-scale retailers and omnichannel retail use cases.
Support higher level, cross-functional marketing strategy projects by providing deep media expertise
Understand and find synergies across digital channels within the client mix in partnership with other team members
Lead day-to-day management and optimization of client paid programs including: Plan, execute, and manage campaigns across various channels Campaign tactics and segmentation build-out and optimization Algorithmic bid platform and manual bidding strategy and optimization Test ideation, planning, and management Custom analysis, reporting and insights Creative management and trafficking execution Budget management Optimize campaigns to improve key performance indicators such as ROAS, CPM, CTR, CPC and CAC
Build and maintain team process, QA checklists, and documentation that enable consistent, scalable execution across clients and team members.
Evaluate & test new opportunities, including owning new platform setup and expansion
Build and deliver regular reports and creative briefs to senior executives and stakeholders
Analyze performance & measure against KPIs by campaign and audience type to maximize scale within set constraints
Lead day-to-day management of client paid social programs including: Clearly defining program objectives, tactics and KPIs Developing and delivering client communication
Build strategies for clients and lead tactical planning and execution
Effectively manage & grow client relationships and establish trust and credibility
Effectively influence client stakeholders to evolve strategies and measurement approach to drive enterprise impact through the paid social channels
Lead and grow relationships with enterprise retail clients and retail media partners, translating their business objectives into integrated Paid Social and RMN roadmaps, test plans, and measurement frameworks.
Design, implement, and continuously improve operating rhythms, workflows, and processes (e.g., status meetings, intake, prioritization, QA, documentation) that enable a high-performing and organized team.