Paid Media Manager, Global ABM

Equinix, Inc.•Tampa, FL

27d•Hybrid

About The Position

Equinix is the world's digital infrastructure company, shortening the path to connectivity to enable the innovations that enrich our work, life and planet. A place where bold ideas are welcomed, human connection is valued, and everyone has the opportunity to shape their future. A career at Equinix means being at the center of shaping what comes next and amplifying customer value through innovation and impact.â We're looking for a results-driven Paid Media Manager with hands-on Account Based Marketing experience to lead paid media strategy and execution for priority industry verticals and accounts. We're a global in-house paid media team with end-to-end paid media responsibility, from campaign strategy and planning rooted in user insights, to campaign trafficking, reporting, and data-based optimization. We're responsible for the entire account-based paid media motion, from account-level targeting to engagement to lead generation. Reporting to the Global Media Director, you will build and optimize paid media campaigns based on performance and user insights, working hands-on with industry-leading ABM platforms (6sense, Demandbase) as well as with LinkedIn, Google Ads and Meta.

Requirements

6-8 years of experience managing B2B paid media campaigns, with a strong focus on ABM strategies
AMB platform mastery: 5+ years of hands-on, expert-level experience managing and operationalizing Demandbase and/or 6sense; certification in one or both platforms highly desirable
Channel Expertise: Proven track record of managing and scaling campaigns on LinkedIn Campaign Manager and Google Ads (Search/ Display)
Web Analytics & CRM experience: practical experience working with Google Analytics and CRM (Salesforce or other), to amplify campaign insights and track campaign impact across the funnel
Data-Driven and Analytical Mindset: exceptional analytical skills and ability to translate complex data into clear, actionable optimization strategies
Communication: excellent written and verbal communication skills, comfortable synthesizing and presenting strategy and results to leadership
Ability to thrive in a global, hybrid work environment, requiring consistent virtual collaboration while also fulfilling required in-office presence as dictated by the local policy

Responsibilities

Vertical paid media strategy development & execution: Develop, manage, and optimize the overarching paid media strategy for priority industry verticals and accounts
ABM Platform Management: Serve as the subject matter expert and primary manager for Demandbase/6sense platforms, utilizing their full suite of features for account identification, segmentation, audience creation, intent data analysis, and personalization
Audience building and refinement: Use the ABM platforms to build target account lists and sync them with platforms (e.g., Google Ads, LinkedIn, programmatic display), and refine based on results
Performance Analysis & Reporting: Regularly monitor, analyze and report on campaign performance, focusing on key ABM metrics such as Account Engagement, MQL/SQL Conversion Rate, Pipeline Influence and ROI; provide actionable insights for continuous optimization
Campaign Management and Optimization: Plan, launch, and manage targeted ABM campaigns across various paid channels, with a focus on Demandbase/6sense DSP, as well as across LinkedIn, Google Search/Display and programmatic display; optimize the campaigns based on data
Budget & Forecasting: Manage the paid media budget, ensuring KPI-based budget allocation, optimization and utilization
Creative & Messaging: Collaborate with Content and Creative team to ensure messaging is highly relevant to the specific needs and purchase barriers of the priority personas identified for each vertical

Benefits

Employee Assistance Program: An Employee Assistance program is available to all employees.
US Benefits: - Insurance: You may enroll in health, life, disability and voluntary plans that are designed for you and your eligible family members. - Retirement: You and Equinix may contribute to a retirement plan to help you plan for your financial future. - Paid Time Off (PTO) and Paid Holidays: You will receive an accrued amount of PTO each pay period along with various paid holidays for you to rest and recharge. Eligibility requirements apply to some benefits. Benefits are subject to change and may be subject to specific plan or program terms.
Canada Core Benefits: - Insurance: You may enroll in healthcare coverage that is designed to complement the provincial healthcare system, along with life, disability and optional benefit plans that are designed for you and your eligible family members. - Retirement: You may also enroll in Equinix-sponsored retirement or savings plans: Defined Contribution Pension Plan (DCPP), Group Retirement Savings Plan (RRSP) and Tax-Free Savings Plan (TSFA). - Vacation and Paid Holidays: Equinix offers both vacation and personal time, along with various paid holidays for you to rest and recharge. Eligibility requirements apply to some benefits. Benefits are subject to change and may be subject to specific plan or program terms, and to change at Equinix discretion.

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