Paid Media Intern

Praytell•Austin, TX

2d•$20 - $20

About The Position

Praytell is a creative communications agency built by strategic minds and spirited hearts who believe original storytelling, unexpected ideas and an instinctive recoil from anything remotely boring can shape culture and make people… well, give a sh!t. We partner with brands to create timely, integrated and headline-worthy campaigns across social, earned, digital, experiential and emerging platforms, all rooted in smart strategy, creative excellence and a deep understanding of what’s resonating right now. We’ve been doing this for just over a decade and have picked up some pretty cool awards along the way, including PRWeek’s Best Place to Work (8x and counting), Agency of the Year and even a few your mom might recognize - even if she doesn’t fully get what you do for a living. Our work is collaborative, fast-moving and driven by curiosity, grounded in how we show up for our clients and for one another. If you’re looking to join an ambitious, deeply supportive team that’s focused on doing great work with great people and doesn’t take itself too seriously, we’d love to hear from you. The Opportunity Praytell is looking for a curious, driven Paid Media Intern to join our team in Austin or Chicago! This hands-on role is an opportunity to jump into the world of paid social and digital media, supporting real client campaigns across leading platforms like Meta, TikTok, Google and more. You’ll work alongside experienced paid media, influencer and analytics teams, gaining exposure to strategy, execution, optimization and reporting in a fast-paced, collaborative environment. If you’re eager to learn, love digging into data and want to understand how creative ideas turn into high-performing campaigns, this role is for you. Overview: Start Date: February 3 - July 31, 2025 (six-month internship) Hours: Monday - Friday, 9am - 6pm CT (This role requires a full-time commitment of 40 hours per week during business hours. If you anticipate a heavy course load or multiple classes during the day, we encourage you to apply once your schedule allows for this level of availability.) Location: Austin or Chicago Pay: $20/hour, with overtime pay for hours worked beyond 40 per week Benefits: You’ll have the option to enroll in medical insurance during your internship. Post-Internship: This internship may lead to a full-time position based on performance and business needs; however, full-time placement is not guaranteed.

Requirements

Coursework, internships or previous work experience in advertising, paid media, analytics or a related field.
A foundational understanding of advertising and analytics platforms such as Google, Meta, X and LinkedIn, along with working knowledge of Microsoft Excel and G Suite.
Basic familiarity with media buying, paid advertising and digital marketing terminology.
Strong attention to detail, comfort working with data and the ability to manage multiple tasks in a fast-paced environment.
Curiosity about social, digital and paid media trends and a desire to learn through testing and optimization.
You have already graduated or will graduate by July 2026.
Ambitious and entrepreneurial
Flexible and adaptable
Meticulous and well-organized
A creative problem solver
Inquisitive and eager to learn
Collaborative and team-oriented
Honest and ethical in all work
Committed to advancing diversity, equity, inclusion and belonging in the workplace

Responsibilities

Work closely with our Paid Media Lead to support the planning, creation, execution and ongoing optimization of paid media campaigns across platforms including Meta, TikTok, X, LinkedIn, Google and emerging channels.
Partner with the influencer team to community manage paid and boosted content running through creator and influencer handles, ensuring timely engagement and brand-aligned responses.
Conduct keyword research, audience targeting and competitive analysis to inform campaign strategy, messaging and media planning.
Monitor daily campaign performance, analyze results and identify opportunities for optimization, testing and performance improvements.
Create campaign recaps and monthly performance reports, translating data into clear insights, learnings and strategic recommendations.
Manage campaign tracking, budgeting, pacing and performance analysis using spreadsheets (e.g., Google Sheets, Excel), including maintaining organized trackers and dashboards for internal and client-facing reporting.
Support the development of paid ad copy and creative assets in collaboration with design, content and strategy teams, including creative testing and A/B testing.
Stay up to date on social, digital and paid media trends, platform updates and best practices, sharing relevant insights and POVs with the broader team.
Support influencer, analytics and account teams as needed across campaign execution, reporting and research.