Paid Media Data Architect - LiveRamp Specialist

Citi • Irving, TX

5d

About The Position

Audience Strategy Development: Design, develop, and refine innovative audience strategies within the LiveRamp clean room, focusing on precision targeting to maximize paid media campaign performance and drive new customer acquisition. Data Architecture & Integration: Collaborate with data engineering and marketing teams to ensure seamless integration of various data sources into the LiveRamp clean room, optimizing data quality and accessibility for audience segmentation. Execution & Activation: Translate defined audience strategies into actionable segments and execute their activation across various paid media platforms, ensuring technical accuracy and alignment with campaign objectives. Performance Monitoring & Optimization: Analyze the performance of audience segments, identify opportunities for optimization, and provide data-driven recommendations to enhance campaign effectiveness and customer acquisition rates. Cross-functional Collaboration: Work closely with paid media managers, data scientists, legal, and compliance teams to ensure strategic alignment and operational efficiency. Documentation: Maintain comprehensive documentation of audience strategies, data flows, and execution processes.

Requirements

• 6-10 years of progressive experience in data architecture, paid media operations, or a related data-driven marketing role.
• Proven hands-on experience working extensively within the LiveRamp clean room environment, including data onboarding, segmentation, and audience activation.
• Demonstrated ability to develop sophisticated audience strategies that have directly led to measurable new customer acquisition growth.
• Strong understanding and practical experience with strict data governance frameworks, privacy regulations (e.g., GDPR, CCPA), and ensuring data accuracy and compliance.
• Proficiency in SQL and experience with data manipulation and analysis tools.
• Excellent analytical skills with the ability to interpret complex data, draw actionable insights, and make data-driven decisions.
• Strong verbal and written communication skills, capable of explaining complex technical concepts to non-technical stakeholder
• Bachelor's/University degree, Master's degree preferred

Nice To Haves

• Familiarity with cloud data platforms (e.g., AWS, GCP, Azure) is a plus.
• Experience in the financial services industry.
• Familiarity with other data clean room technologies.
• Experience with various DSPs, ad servers, and marketing analytics platforms.

Responsibilities

• Design, develop, and refine innovative audience strategies within the LiveRamp clean room
• Ensure seamless integration of various data sources into the LiveRamp clean room
• Translate defined audience strategies into actionable segments and execute their activation across various paid media platforms
• Analyze the performance of audience segments, identify opportunities for optimization
• Work closely with paid media managers, data scientists, legal, and compliance teams to ensure strategic alignment and operational efficiency
• Maintain comprehensive documentation of audience strategies, data flows, and execution processes.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees