Paid Media Data Architect Associate - LiveRamp Specialist
About The Position
Audience Strategy Development Support: Assist in the design, development, and refinement of audience strategies within the LiveRamp clean room, focusing on precision targeting to enhance paid media campaign performance and contribute to new customer acquisition. Data Architecture & Integration: Work collaboratively with data engineering and marketing teams to facilitate the integration of various data sources into the LiveRamp clean room, ensuring data quality and accessibility for audience segmentation. Execution & Activation: Translate defined audience strategies into actionable segments and support their activation across various paid media platforms, ensuring technical accuracy and alignment with campaign objectives. Performance Monitoring & Analysis: Support the analysis of audience segment performance, identify opportunities for optimization, and contribute to data-driven recommendations to improve campaign effectiveness and customer acquisition rates. Cross-functional Collaboration: Collaborate effectively with paid media managers, data scientists, legal, and compliance teams to ensure strategic alignment and operational efficiency. Documentation: Contribute to the maintenance of comprehensive documentation for audience strategies, data flows, and execution processes.
Requirements
- 5-8 years of experience in paid media audience strategy, analytics, or ad tech
- Passionate about advertising technology and curious about new developments in the industry
- Practical hands-on experience working within the LiveRamp clean room environment, including data onboarding, segmentation, and audience activation.
- Demonstrated ability to contribute to and execute audience strategies aimed at driving new customer acquisition.
- Solid understanding of data governance principles and experience adhering to strict data governance frameworks, privacy regulations (e.g. GDPR, CCPA), and ensuring data accuracy and compliance.
- Technical Proficiency in SQL and experience with data manipulation and analysis tools.
- Strong analytical skills with the ability to interpret data, draw insights, and contribute to data-driven decisions.
- Good verbal and written communication skills, able to articulate technical concepts to both technical and non-technical stakeholders
- Bachelors/University degree or equivalent experience
Nice To Haves
- Experience in the financial services industry.
- Familiarity with other data clean room technologies.
- Experience with various DSPs, ad servers, and marketing analytics platforms
Responsibilities
- Assist in the design, development, and refinement of audience strategies within the LiveRamp clean room
- Work collaboratively with data engineering and marketing teams to facilitate the integration of various data sources into the LiveRamp clean room
- Translate defined audience strategies into actionable segments and support their activation across various paid media platforms
- Support the analysis of audience segment performance, identify opportunities for optimization, and contribute to data-driven recommendations
- Collaborate effectively with paid media managers, data scientists, legal, and compliance teams
- Contribute to the maintenance of comprehensive documentation for audience strategies, data flows, and execution processes.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Number of Employees
5,001-10,000 employees
