Paid Media Data Architect Associate - LiveRamp Specialist

Citi • Irving, TX

6d

About The Position

We are seeking a skilled and enthusiastic Paid Media Data Architect to join our dynamic marketing and data team. This role is ideal for a professional with a strong foundation in data architecture within the paid media landscape, coupled with practical experience in leveraging the LiveRamp clean room environment. You will play a key role in developing and executing audience strategies to drive new customer acquisitions, ensuring strict adherence to Citi's data governance and accuracy standards. Key Responsibilities Audience Strategy Development Support: Assist in the design, development, and refinement of audience strategies within the LiveRamp clean room, focusing on precision targeting to enhance paid media campaign performance and contribute to new customer acquisition. Data Architecture & Integration: Work collaboratively with data engineering and marketing teams to facilitate the integration of various data sources into the LiveRamp clean room, ensuring data quality and accessibility for audience segmentation. Execution & Activation: Translate defined audience strategies into actionable segments and support their activation across various paid media platforms, ensuring technical accuracy and alignment with campaign objectives. Governance & Compliance Adherence: Strictly adhere to Citi's robust data governance framework, ensuring all audience development and activation processes meet regulatory requirements, privacy standards, and internal accuracy mandates. Performance Monitoring & Analysis: Support the analysis of audience segment performance, identify opportunities for optimization, and contribute to data-driven recommendations to improve campaign effectiveness and customer acquisition rates. Cross-functional Collaboration: Collaborate effectively with paid media managers, data scientists, legal, and compliance teams to ensure strategic alignment and operational efficiency. Documentation: Contribute to the maintenance of comprehensive documentation for audience strategies, data flows, and execution processes. Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency. This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

Requirements

• 5-8 years of experience in paid media audience strategy, analytics, or ad tech
• Passionate about advertising technology and curious about new developments in the industry
• Practical hands-on experience working within the LiveRamp clean room environment, including data onboarding, segmentation, and audience activation.
• Demonstrated ability to contribute to and execute audience strategies aimed at driving new customer acquisition.
• Solid understanding of data governance principles and experience adhering to strict data governance frameworks, privacy regulations (e.g., GDPR, CCPA), and ensuring data accuracy and compliance.
• Technical Proficiency in SQL and experience with data manipulation and analysis tools.
• Strong analytical skills with the ability to interpret data, draw insights, and contribute to data-driven decisions.
• Good verbal and written communication skills, able to articulate technical concepts to both technical and non-technical stakeholders
• Experience in the financial services industry.
• Familiarity with other data clean room technologies.
• Experience with various DSPs, ad servers, and marketing analytics platforms
• Bachelors/University degree or equivalent experience

Responsibilities

• Assist in the design, development, and refinement of audience strategies within the LiveRamp clean room, focusing on precision targeting to enhance paid media campaign performance and contribute to new customer acquisition.
• Work collaboratively with data engineering and marketing teams to facilitate the integration of various data sources into the LiveRamp clean room, ensuring data quality and accessibility for audience segmentation.
• Translate defined audience strategies into actionable segments and support their activation across various paid media platforms, ensuring technical accuracy and alignment with campaign objectives.
• Strictly adhere to Citi's robust data governance framework, ensuring all audience development and activation processes meet regulatory requirements, privacy standards, and internal accuracy mandates.
• Support the analysis of audience segment performance, identify opportunities for optimization, and contribute to data-driven recommendations to improve campaign effectiveness and customer acquisition rates.
• Collaborate effectively with paid media managers, data scientists, legal, and compliance teams to ensure strategic alignment and operational efficiency.
• Contribute to the maintenance of comprehensive documentation for audience strategies, data flows, and execution processes.
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Benefits

• In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards.
• Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs.
• Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays.
• For additional information regarding Citi employee benefits, please visit citibenefits.com.
• Available offerings may vary by jurisdiction, job level, and date of hire.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees