Paid Media Buyer

Portland Leather Goods•Portland, OR

11h•$65,000

About The Position

Portland Leather Goods is on the hunt for a savvy Paid Media Buyer who can turn ad budgets into pure gold! If you love diving into data as much as you love beautiful design, and you can make ads sing (literally and figuratively) we want you on our team! You will get to work in a fun, fast- paced environment where your ideas aren’t just welcomed, they are celebrated. If you love data, love leather, and love making campaigns pop, you’re our person! As a Paid Media Buyer, you will be responsible for developing, implementing, and optimizing media buying strategies across various digital platforms. You will play a critical role in driving paid traffic, improving ROAS, and ensuring that our ads reach the right audience at the right time. This role is ideal for a data-driven, creative, and results-oriented individual with experience in managing paid media campaigns for eCommerce.

Requirements

Proven experience (1-3 years) as a media buyer or in a similar role, preferably in an eCommerce environment.
Hands-on experience with Facebook Ads Manager, Google Ads, Pinterest Ads, TikTok Ads, and other media buying platforms.
Strong analytical skills.
Experience in managing budgets and optimizing ad spend for maximum ROI.
Ability to work in a fast-paced environment and manage multiple campaigns simultaneously.
Strong communication skills, both written and verbal, to collaborate with cross-functional teams.
Knowledge of audience segmentation, retargeting strategies, and creative testing methodologies.
Self-motivated and detail-oriented with a passion for staying ahead of digital marketing trends.

Responsibilities

Plan, execute, and optimize paid media campaigns across platforms such as Google, Meta, Pinterest, TikTok, Snapchat and more. Key Focus for this role: Pinterest, X, Snapchat, Reddit.
Manage daily ad spend and budgets to maximize the effectiveness of campaigns and ensure profitability.
Perform audience research to define target demographics and develop audience segments for campaigns.
Analyze and interpret data from media campaigns to optimize performance and ensure KPIs such as CPA and ROAS are met.
Collaborate with the creative team to develop compelling ad creatives, including copy, images, and videos.
Monitor and analyze competitors’ digital advertising strategies to identify opportunities for growth and improvement.
Report on campaign performance, providing actionable insights and recommendations for continuous improvement.
Keep up with the latest trends in digital marketing and paid media to implement new strategies and platforms.
Test and implement new media buying tools and technologies to improve efficiency and performance.