Paid Media Associate, Digital Solutions

Uja-Federation Of New York•New York, NY

About The Position

As a Paid Media Associate, you'll play a key role in the day-to-day management of UJA's digital marketing efforts, helping to execute and optimize our paid media campaigns across various digital channels including social media, search, display, and programmatic platforms. In this role, you'll be assisting with campaign setup, monitoring, and basic optimization to ensure the smooth execution of paid media strategies. This position works closely day-to-day with the Digital Media Manager and collaborates with internal marketing and creative teams and external vendors to execute and improve paid media campaigns. This role is ideal for an entry- to mid-level professional eager to build their skills in paid media and contribute to impactful campaigns in a fast-paced, collaborative, and mission-driven environment.

Requirements

Bachelor's degree or equivalent experience.
1-3 years of experience in digital advertising, paid media, or a related field.
Hands-on experience with ad platforms like Google Ads, Meta Ads Manager, or similar tools.
Strong attention to detail and organizational skills, with the ability to manage multiple tasks simultaneously.
Familiarity with Excel or Google Sheets for data analysis and reporting.
Effective communication skills and ability to collaborate within a team environment.
Strong analytical skills with the ability to understand performance metrics and interpret data is preferred.

Nice To Haves

Familiarity with programmatic platforms and audience segmentation tools is a plus.
Knowledge of A/B testing and performance optimization techniques is a plus.
Experience in nonprofit marketing or mission-driven organizations is a plus.

Responsibilities

Assist in the setup and programming of paid media campaigns across various platforms, including Meta, Google Ads, and programmatic platforms.
Implement audience targeting and ad placements as directed by the Senior Digital Strategist.
Ensure accurate tagging and tracking for campaign performance monitoring.
Monitor live campaigns to ensure proper delivery and performance.
Assist with basic optimizations, such as adjusting bids, budgets, and targeting parameters under the guidance of the Manager.
Identify and escalate performance issues or opportunities for improvement.
Compile performance data and assist in preparing reports on key campaign metrics (e.g., impressions, clicks, conversions).
Contribute to post-campaign analyses to evaluate outcomes and identify learnings.
Work closely with creative teams to ensure timely delivery of assets for campaigns.
Communicate with external vendors and platform representatives to address issues or gather insights.
Support cross-departmental collaboration to align paid media efforts with broader organizational goals.
Stay updated on platform updates, best practices, and industry trends.
Assist in testing new ad formats, targeting capabilities, and emerging platforms.