Paid Media Analyst

Humanz • New York, NY

1d

About The Position

We are seeking a detail-oriented and analytical Paid Media Analyst with a background in organic and paid media to join our team. This role is responsible for the daily analysis of campaign performance data and serves as a key analytical partner to Client Management.
This is a numbers-driven, CSM-oriented position focused on uncovering insights behind paid media performance and translating data into clear, actionable recommendations that drive client success.

Requirements

• 2+ years of experience in influencer marketing, paid and organic media, or digital marketing (brand or agency side)
• Strong analytical and problem-solving skills
• Advanced proficiency in data analysis and reporting tools (e.g., Excel, Google Sheets, BI platforms)
• Experience working with paid media platforms and performance metrics (TikTok, Meta, Google, X, Snapchat, etc.)
• Ability to interpret large data sets and translate findings into meaningful insights
• Strong attention to detail and accuracy
• Excellent written and verbal communication skills
• Ability to work in a fast-paced, client-focused environment
• Familiarity with campaign optimization strategies
• Experience supporting Client Success or Account Management teams

Responsibilities

• Extract and compile campaign performance reports from internal systems and advertising platforms
• Conduct daily analysis of media performance data across channels
• Identify trends, patterns, and optimization opportunities within campaign metrics
• Deliver actionable recommendations based on quantitative analysis and content-performance insights
• Support the Client Management team with data-driven insights to improve campaign effectiveness
• Monitor KPIs, performance benchmarks, and pacing to ensure campaigns meet objectives
• Present findings in clear, concise reports and dashboards tailored to client needs
• Collaborate cross-functionally to align performance insights with strategic goals

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed
• Number of Employees: 1-10 employees