Paid Media Activation Manager

Microsoft • Seattle, WA

5d

About The Position

Bringing high profile, business critical, quick turn campaigns to life through hands-on paid social activation, optimization, and reporting. Actively monitoring campaigns for optimization opportunities across platforms, creative sets, audience segments, and bidding strategies. Leveraging analytics to identify trends and learnings across audiences, placements, channels, ad sets/variants, and any additional variables that could impact campaign performance. Providing Paid Media operational support related to intake and triage as well other critical areas. Proving agile, responsive, collaborative, and transparent communications internally and with internal and external business partners.

Requirements

• 2-3 years of hands-on-keys paid social activation experience, preferably within an agency environment
• Thorough understanding of how to use native platform audience planning tools & suite of ad products including: Meta, X, Reddit, YouTube, LinkedIn, Snapchat, Pinterest, and TikTok
• Consistent track record of strong external partner and internal team relationships and communications
• Ability to manage and prioritize multiple projects under tight deadlines
• Advanced Excel skills, including but not limited to Pivot Tables, VLOOKUP, Macros, etc. are a plus
• Appetite for working in a dynamic, changing environment across many different teams and audience segments

Nice To Haves

• Sprinklr experience a plus
• College BA/BS or equivalent professional experience
• Experience working in B2B Marketing and/or Media.
• Proven competency working across diverse teams with varied business goals.
• Able to work across a highly matrixed organization that includes internal and external stakeholders and partners.
• Able to deal with ambiguity and continued change.
• Ability to be agile and work in a dynamic environment.

Responsibilities

• Hands-on paid social activation, optimization, and reporting.
• Actively monitoring campaigns for optimization opportunities across platforms, creative sets, audience segments, and bidding strategies.
• Leveraging analytics to identify trends and learnings across audiences, placements, channels, ad sets/variants, and any additional variables that could impact campaign performance.
• Providing Paid Media operational support related to intake and triage as well other critical areas.
• Proving agile, responsive, collaborative, and transparent communications internally and with internal and external business partners.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees