Paid Marketing Specialist

selfpublishing.com • Austin, TX

78d • $47,000 - $70,000 • Onsite

About The Position

This in-person role is your chance to take the reins on paid media strategy at one of the fastest-growing publishing companies in the country—and help thousands of authors share their message with the world.

We’re looking for a sharp, data-driven Paid Marketing Specialist to turn ad impressions into revenue and scale campaigns that make an impact.

At SelfPublishing.com, we help people turn their ideas into published books—and those books into lasting impact. With over 7,000 authors in 90+ countries, we’re on a mission to help 100,000 authors publish by 2035. We’ve built the go-to platform for writing, self-publishing, and book marketing—and we’re just getting started.

Drive significant revenue growth through strategic paid media execution, performance-driven copywriting, and relentless testing. This role is the bridge between message and metric, creative and conversion.

Requirements

• 3+ years of hands-on paid media experience (direct response focus)
• Proven results managing $60K+/month in ad spend
• The ability to write irresistible, scroll-stopping copy
• Deep knowledge of Google Ads, Meta Ads Manager, and TikTok Ads
• Sharp analytical skills—you know how to read a dashboard and take action
• A creative-meets-technical brain that thrives in a fast-paced team
• An obsession with testing, optimizing, and scaling

Nice To Haves

• Experience in EdTech, SaaS, or a high-growth startup
• Agency background managing multiple client accounts
• Familiarity with ClickFunnels, WebinarJam, or HubSpot
• Passion for books, learning, and personal development

Responsibilities

• Launch and optimize campaigns across Google, Meta, YouTube, TikTok, and more
• Manage budgets, pacing, and bidding strategies to hit KPIs
• Scale winning campaigns and shut down underperformers quickly
• Maintain meticulous tracking and performance reporting
• Stay ahead of trends and platform updates
• Write high-converting ad copy that grabs, hooks, and sells
• Collaborate with design/video to create compelling creative assets
• Conduct audience and competitor research to inform ad angles
• Develop briefs, test hooks, and continuously iterate messaging
• Push boundaries on creative while staying ROI-focused
• Analyze campaign data daily—CTR, CVR, ROAS, CPA—nothing slips past you
• Use GA4, ad platforms, and heatmaps to inform optimizations
• Align with the broader marketing team on funnel and CRO strategies
• Identify and implement performance-based improvements fast

Benefits

• Medical, dental, and vision coverage
• Paid Time Off (PTO) + paid holidays
• Monthly Self-Care Stipend: Because your well-being matters
• Work with a team that invests in your personal and professional development

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed